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Casey
Rackaway is the Academic Marketing Specialist. In this position,
she focuses on the areas of branding, direct marketing and
customer relationship management. She works with individual
departments and colleges to develop strategies to raise awareness
about programs, improve recruitment efforts and build relationships
with alumni, employers and other stakeholders. She also works
half-time as an Events Coordinator for the Docking Institute.
Previously, Casey served as Director of Marketing and Education
Services with the Excellence in Missouri Foundation, Jefferson
City, which administers the Missouri Quality Award, a state-level
Malcolm Baldrige National Quality Award program. In this role,
she conducted conferences and training seminars, administered
the Missouri Team Quality Award program and participated in
assessments of education, health care and service-sector organizations.
Casey holds an M.A. in German Literature from the University
of Missouri-Columbia. |
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May Schumacher is the Administrative
Specialist for the offices of Academic Marketing and the Assistant
Provost for Quality Management. Her duties include coordinating
University-wide branding initiatives including on-line chats,
open houses and staff training. She also assists the marketing
specialist with the development of advertisements, brochures
and Web sites. She assists the Assistant Provost with the University’s
Academic Quality Improvement Project and the University’s
academic course approvals. She has more than 20 years of administrative
experience at the executive office level. May is also earning
her Master’s degree at FHSU, with an anticipated graduation
in 2006. |
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