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Department of Applied Business Studies
Fort Hays State University
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Phone: 785-628-4772
Email: abs@fhsu.edu
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Bachelor of Business Administration in Marketing

Marketing is about being an advocate for the customer and providing the customer's voice to the rest of the company.  It is both a science and an art - great marketing is systematic and analytic (like analyzing marketing research or describing and selecting customer segments) but is also creative (like creating a compelling ad or writing great content for social media).  Marketers develop, promote, and price products and decide where to sell those products to create long-term relationships with customers. 

The information below only highlights the course requirements for the BBA core, the Marketing major core, and Marketing and Marketing-related electives. Please refer to the FHSU course catalog for a complete description of degree requirements for the BBA in Marketing. Other required General Education classes include ECON 201 and ECON 202 (Micro-Economics and Macro-Economics), MATH 110 (College Algebra), MATH 250 (Elements of Statistics), and either MATH 331 (Calculus Methods) or MATH 234 (Analytic Geometry and Calculus I).

To graduate with a degree in Marketing, you must complete the following:
For a digital format of this degree program, please click here.

Program Summary Credit Hours

General Education Requirements  (55 Credit Hours)
These must include:
ECON 201 Principles of Economics: Micro
ECON 202 Principles of Economics: Macro
MATH 250 Elements of Statistics
MATH 331 Calculus Methods -OR- MATH 234 Analytic Geometry and Calculus I


College of Business Core (27 Credit Hours)
Major Core (15 Credit Hours)
Marketing Electives (12 Credit Hours)
Marketing Related Electives (9 Credit Hours)
Free Electives (6 Credit Hours)
Total 124 Credit Hours

Business Core - 27 Hours

ACCT 203 Principles of Accounting I  
ACCT 204 Principles of Accounting II
BCOM 301 Business Communication
FIN 305 Managerial Finance 
GBUS 204 Business Law I
MGT 301 Management Principles  
MGT 602 Production and Operations Management 
MGT 650 Business Policy
MKT 301 Marketing Principles 

Major Core - 15 Hours

MGT 101 Introduction to Business
MKT 601 Consumer Behavior
MKT 604 Marketing Research
MKT 606 International Marketing
MKT 650 Marketing Strategy

Marketing-Related Electives - 9 Hours

BCOM 210 Intro to Professional Development
BCOM 400 Global Business Communication
COMM 347 Advertising
COMM 348 Introduction to Public Relations and Advertising
COMM 414 Business and Professional Speaking
COMM 601 Persuasion
ENTR 301 Introduction to Entrepreneurship
ENTR 350 Opportunity Recognition and Idea Generation
ENTR 401 Opportunity Evaluation and Feasibility
ENTR 605 Entrepreneurship
LDRS 300 Introduction to Leadership Concepts 
LDRS 302 Introduction to Leadership Behavior 
LDRS 310 Field Work in Leadership Studies
MGT 403 Business, Society, and Ethics  
MGT 601 Project/Program Management 
MGT 604 Management of Small Business  
MGT 606 International Business  
THM 621 Tourism and Hospitality Marketing  

 

Choose One of the Following Two Concentrations or General Marketing (12 Hours):

Business Development and Sales Concentration (choose 4 [12 credit hours] of 6 courses)
MKT 302  Strategic Selling
MKT 400  Internship
MKT 402  Sales Management
MKT 403  Retail Management
MKT 603  Customer Service & Relationship Management
MKT 607  Business-to-Business Marketing
 
Digital Marketing Concentration (choose 4 [12 credit hours] of 6 courses)
MKT 400  Internship
MKT 602  Integrated Marketing Communications
MKT 608  Database Marketing
MKT 609  Strategic Electronic Marketing
MKT 610  Social Media Marketing
MKT 611  Social Media Marketing Content and Analytics

General Marketing Option (choose 4 [12 credit hours] of 11 courses)
MKT 302 Strategic Selling
MKT 400 Internship
MKT 402 Sales Management
MKT 403 Retail Management
MKT 602 Integrated Marketing Communications
MKT 603 Customer Service & Relationship Management
MKT 607 Business-to-Business Marketing
MKT 608 Database Marketing
MKT 609 Strategic Electronic Marketing
MKT 610 Social Media Marketing
MKT 611 Social Media Marketing Content and Analytics

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