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Introduction to Facebook Marketing for Business

Date: November 14, 2017

Time: 1:00 p.m. - 4:30 p.m.

Location: Black & Gold Room, Memorial Union, Fort Hays State University

Overview

This interactive workshop will teach participants how to make their Facebook page excel at driving traffic and increasing engagements. We will look at what Facebook can help you accomplish and how to get followers to your Facebook page. You will learn how to create and curate creative content that will resonate with your target audience. Finally, you will use Facebook Page Insights to identify your best content and be more cost-effective and efficient with your Facebook marketing. This workshop requires the use of a laptop computer. If you do not have a laptop available, please contact the MDC office at 785-628-4121. A limited number of laptops are available.

Learning Objectives

  • Reverse-engineer a Facebook page to help determine your Facebook marketing strategy
  • Conduct a Facebook page audit to optimize your Facebook page
  • Create a Facebook post with original content
  • Create a Facebook post using graphics
  • Create a Facebook post using curated content
  • Review what analytics are available and discuss what they mean in Facebook page Insights

Facilitator

Dr. Mary Martin, Professor, Applied Business Studies in Marketing at FHSU

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