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Facebook Marketing for Business

Not currently scheduled


Overview:

This interactive workshop will teach participants how to make their Facebook page excel at driving traffic and increasing engagements.  You will learn how to create and curate content that will resonate with your target market.  We will look at what Facebook can help you accomplish and how to get followers to your Facebook page.  Have you ever looked at the Insights page or Ad Reports and tried to make sense of the numbers, wondering how you can utilize them to improve future ads and posts?  We'll cover that, along with the different types of Facebook Ads you can run and how to make them effective. This workshop requires the use of a laptop computer.  (If you do not have a laptop available, please contact the MDC office at 785-628-4121.)

Learning Outcomes: 

  • Why use Facebook to market your business
  • Create and curate content
  • Use Facebook Ads effectively
  • Understand Page Insights and Ad Reporting

Facilitator:

This workshop is facilitated by Dr. Mary Martin, Associate Professor of Marketing, FHSU Department of Applied Business Studies.

Dr. Martin is an Associate Professor of Marketing at FHSU. She teaches Social Media Marketing, Marketing Management, Marketing Strategy, and Database Marketing. Prior to joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars. Prior to that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed Web-driven and traditional marketing strategies, including Web site promotion, design, construction, and maintenance. Dr. Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte (UNC Charlotte) and Winthrop University. Her research interests include e-business, the effects of advertising on children, and innovative teaching strategies.

 


 


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