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Intro & Intermediate Facebook Marketing for Business

Date: January 10, 2018

Time:

-Intro course: 8:30 - 11:45 a.m.

-Intermediate course: 1:00 p.m. - 4:30 p.m.

Location: Stouffer Lounge, Memorial Union, Fort Hays State University

Cost: $119 for one course or $200 for both

Overview

Intro to Facebook Marketing for Business:

This interactive workshop will teach participants how to make their Facebook page excel at driving traffic and increasing engagements. We will look at what Facebook can help you accomplish and how to get followers to your Facebook page. You will learn how to create and curate creative content that will resonate with your target audience. Finally, you will use Facebook Page Insights to identify your best content and be more cost-effective and efficient with your Facebook marketing. This workshop requires the use of a laptop computer. If you do not have a laptop available, please contact the MDC office at 785-628-4121. A limited number of laptops are available.

Intermediate Facebook Marketing for Business:

Intermediate Facebook for Business builds upon what participants have learned in the Intro Facebook course offered in earlier in the day. You have your Facebook page up and running, and now it is time to get more sophisticated. In this workshop, we will learn about Facebook apps and how to use them to run contests and promotions, add email subscribers, integrate your Instagram feed, and offer customer support. We will discuss why it is important to use Facebook advertising to reach your target audience, the basics of Facebook advertising, the different types of Facebook ads you can run, and the elements of a perfect Facebook ad. In addition, we will look at Facebook Ads Manager to help you be more effective and efficient with your Facebook marketing. This workshop requires the use of a laptop computer.  (If you do not have a laptop available, please contact the MDC office at 785-628-4121. A limited number are available.)

Learning Objectives

 Intro:

  • Reverse-engineer a Facebook page to help determine your Facebook marketing strategy
  • Conduct a Facebook page audit to optimize your Facebook page
  • Create a Facebook post with original content
  • Create a Facebook post using graphics
  • Create a Facebook post using curated content
  • Review what analytics are available and discuss what they mean in Facebook page Insights 

Intermediate:

  • Find and install a Facebook app
  • Create a perfect Facebook ad
  • Boost a Facebook post
  • Create ads in Facebook Ads Manager
  • Review what analytics are available and discuss what they mean in Facebook Ads Manager

Facilitator

Dr. Mary Martin

SHRM Professional Development

The Fort Hays State University Management Development Center is recognized by SHRM to offer Professional Development Credits (PDC's) for SHRM-CP or SHRM-SCP.SHRM 2017 This program is valid for 3 PDC's for the SHRM-CP or SHRM-SCP. 

For more information about certification or re-certification, please visit shrmcertification.org.

 

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