Marketing You: Personal Branding

Not currently scheduled


Personal branding is a proactive way to control your career development and how you are perceived in your company or the market place by developing a brand that is created around your personal name and career. Personal branding is not only for the entrepreneur that owns their own business, but it is also the single most important item that can make or break your career. If you do not develop your own personal brand, others will do it for you.

Learning Outcomes

This workshop will help you identify your passions, strengths and abilities which will help create your unique personal brand persona which is aligned with your strengths, passions, and personality, and has emotional appeal to your target audience (customers, company executives, your boss, etc.). You will be able to identify strategies to market your personal brand including online/social media marketing job offers and more promotional opportunities, and potentially make more money throughout your career.


Dr. Mary Martin, Associate Professor of Marketing at FHSU and Ms. Sabrina William, MDC Director. Curriculum assistance provided by Dr. LeAnn Brown, Assistant Professor of Management with emphasis in Human Resource Management at FHSU.

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