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Social Media Marketing

Not currently scheduled

Overview:

In this full-day workshop, participants will learn about the current state of social media and how to develop a comprehensive, multi-step approach to developing a social media strategy. Participants will also acquire and practice social media skills. A company's blog, LinkedIn, Facebook and Twitter are the social media tools best for acquiring customers, so we will focus on tactics for acquiring customers through these four platforms.

Learning Outcomes:

  • Learn the current state and impact of the most popular social media platforms
  • The steps to develop and implement a social media strategy
  • How to create great content
  • How to engage your followers
  • How to build your personal brand
  • The most important metrics for measuring the effectiveness of social media
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