Bachelor of Arts in Communication with emphasis in Advertising

University Degree Requirements

Specified General Education Courses - Foundation Studies (18 Credit Hours)

Elective/Specified General Education Courses:

  • Math 250 or CIS 200 - Elements of Statistics - REQUIRED (3 Credit Hours)
  • Modern Language Courses (Beginning courses I,II) (10 Credit Hours)
  • Electives (17 Credit Hours)

Communication Studies Core Courses (12 Hours)

  • COMM 208 Communication and the Information Society (3 Credit Hours)
  • COMM 350 Communication Research Methods (3 Credit Hours)
  • COMM 490 Issues and Applications in Communication (3 Credit Hours)

Applied disciplinary Focus (6 Hours)

Select one course from each category below

Theoretical/Conceptual Focus (select one)

  • INT 420 Social Issues and Information Networking (3 Credit Hours)
  • COMM 600 Nonverbal Codes (3 Credit Hours)
  • COMM 601 Persuasion (3 Credit Hours)
  • COMM 602 Intercultural Communication (3 Credit Hours)
  • COMM 604 Interpersonal Communication (3 Credit Hours)

Social Interaction skills (select one)

  • INT 250 Intro to Web Development (3 Credit Hours)
  • ENG 303 Technical and Professional Writing (3 Credit Hours)
  • INT 336 Electronic Newsroom Operation (3 Credit Hours)
  • INT 346 Video Production (3 Credit Hours)
  • INT 348 Beginning Audio Production (3 Credit Hours)
  • COMM 606 Conflict Management (3 Credit Hours)
  • COMM 607 Listening (3 Credit Hours)

Major Electives (Advertising Emphasis)

  • COMM 128 Media and Society (3 Credit Hours)
  • COMM 240 News Reporting (3 Credit Hours)
  • COMM 345 Desktop Publishing (3 Credit Hours)
  • COMM 347 Advertising (3 Credit Hours)
  • COMM 414 Business & Professional Speaking OR COMM 685 Internship (3 Credit Hours)
  • COMM 635 Multimedia Production (3 Credit Hours)
  • COMM 656 Advertising Copywriting Strategy & Tactics (3 Credit Hours)
  • COMM 657 Advertising Management, Media Analysis & Planning (3 Credit Hours)
  • COMM 658 Advertising Campaign Design & Analysis (3 Credit Hours)