Bachelor of Arts in Communication with emphasis in Advertising

University Degree Requirements


Hours
Specified General Education Courses - Foundation Studies 18
Elective/Specified General Education Courses:  
• Math 250 or CIS 200 - Elements of Statistics - REQUIRED 3
• Modern Language Courses (Beginning courses I,II) 10
• Electives 17

Communication Studies Core Courses (12 Hours)

COMM 208 Communication and the Information Society 3
COMM 350 Communication Research Methods 3
COMM 490 Issues and Applications in Communication 3

Applied disciplinary Focus (6 Hours)
Select one course from each category below

Theoretical/Conceptual Focus (select one)
INT 420 Social Issues and Information Networking 3
COMM 600 Nonverbal Codes 3
COMM 601 Persuasion 3
COMM 602 Intercultural Communication 3
COMM 604 Interpersonal Communication 3
Social Interaction skills (select one)
INT 250 Intro to Web Development 3
ENG 303 Technical and Professional Writing 3
INT 336 Electronic Newsroom Operation 3
INT 346 Video Production 3
INT 348 Beginning Audio Production 3
COMM 606 Conflict Management 3
COMM 607 Listening 3

Major Electives (Advertising Emphasis)

COMM 128 Media and Society 3
COMM 240 News Reporting 3
COMM 345 Desktop Publishing 3
COMM 347 Advertising 3
COMM 414 Business & Professional Speaking OR 3
COMM 685 Internship 3
COMM 635 Multimedia Production 3
COMM 656 Advertising Copywriting Strategy & Tactics 3
COMM 657 Advertising Management, Media Analysis & Planning 3
COMM 658 Advertising Campaign Design & Analysis 3