Bachelor of Arts in Communication with emphasis in Advertising
University Degree Requirements
|
Hours |
| Specified General Education Courses - Foundation Studies |
18 |
| Elective/Specified General Education Courses: |
|
| • Math 250 or CIS 200 - Elements of Statistics - REQUIRED |
3 |
| • Modern Language Courses (Beginning courses I,II) |
10 |
| • Electives |
17 |
Communication Studies Core Courses (12 Hours)
| COMM 208 |
Communication and the Information Society |
3 |
| COMM 350 |
Communication Research Methods |
3 |
| COMM 490 |
Issues and Applications in Communication |
3 |
Applied disciplinary Focus (6 Hours)
Select one course from each category below
| Theoretical/Conceptual Focus (select one) |
| INT 420 |
Social Issues and Information Networking |
3 |
| COMM 600 |
Nonverbal Codes |
3 |
| COMM 601 |
Persuasion |
3 |
| COMM 602 |
Intercultural Communication |
3 |
| COMM 604 |
Interpersonal Communication |
3 |
| Social Interaction skills (select one) |
| INT 250 |
Intro to Web Development |
3 |
| ENG 303 |
Technical and Professional Writing |
3 |
| INT 336 |
Electronic Newsroom Operation |
3 |
| INT 346 |
Video Production |
3 |
| INT 348 |
Beginning Audio Production |
3 |
| COMM 606 |
Conflict Management |
3 |
| COMM 607 |
Listening |
3 |
Major Electives (Advertising Emphasis)
| COMM 128 |
Mass Media in a Free Society |
3 |
| COMM 240 |
News Reporting |
3 |
| COMM 345 |
Desktop Publishing |
3 |
| COMM 347 |
Advertising |
3 |
| COMM 414 |
Business & Professional Speaking OR |
3 |
| COMM 685 |
Internship |
3 |
| COMM 635 |
Multimedia Production |
3 |
| COMM 656 |
Advertising Copywriting Strategy & Tactics |
3 |
| COMM 657 |
Advertising Management, Media Analysis & Planning |
3 |
| COMM 658 |
Advertising Campaign Design & Analysis |
3 |