Public Relations Course Descriptions
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Introduction to Theatre: Overview of theatre. Students will be exposed to theatre history, playscripts, and the process of producing plays. Co-requisite COMM120L required only for communication majors. Requisites: co-requisite, COMM120L. |
| COMM128 back |
Mass Media in a Free Society: Survey course examing newspapers, magazines, and other areas of print and mass communications. Basic principles of journalism writing aare considered. |
| INT140 back |
Introduction to Broadcasting: The background of the radio and TV industry, the world systems of broadcasting, and contemporary problems of the broadcasting industry are studied. |
| COMM318 back |
Communication in Human Organizations: Analysis of the functions of communication in organizational settings. Emphasis is placed on organizational structures and their effect on the communication process. |
| SLP500 back |
Normal and Pathological Communication: Survey course designed to give theoretical background of speech-language development emphasizing humankind's unique communication systems and their susceptibility to failure. |
| COMM240 back |
News Reporting: Beginning course in recognizing, gathering, and writing news. Outside reporting required. Requisites: PR, COMM128. |
| COMM345 back |
Desktop Publishing and Publication Design: Study and applications of Macintosh desktop publishing technology and publication design. Requisites: PR, COMM128; PERM. |
| COMM514 back |
Business and Professional Speaking: Course in speech communication with emphasis on the practical application of theories and principles to the development of those speech skills essential to communication encounters in the business and professional world. |
| COMM547 back |
Advertising: Survey of advertising with attention to media advertising procedures, advertising agencies, and retail advertising departments. Includes theory, sales, and design, in addition to the basics of advertising copywriting, layout, media choices, sales, and careers. Requisites: PR, COMM128 and COMM345 or PERM. |
| COMM548 back |
Public Relations: Study of the journalistic and technical aspects of public relations, including newswriting, broadcast writing, special events, and printing. Careers also studied. An overview of public relations and its tools. Requisites: PR, COMM128 and COMM240 and COMM345 or PERM. |
| COMM588 back |
Principles of Public Relations and Organizations: Internal and external public relations functions in organizations as they relate to management and marketing decisions, organizational planning and control, and personnel issues. Requisites: PR, COMM548 or COMM748 and COMM514 or COMM714 or PERM. |
| ART240 back |
Basic Design: Introduction of the structural elements of art. Required for art majors. |
| MGT101 back |
Introduction to Business: Survey of the field of business management, marketing, finance, data processing, and accounting; variety, nature, and interrelationship of problems of business operation. |
| POL310 back |
Introduction to Public Administration: A general survey of the political and managerial factors which affect the administration and management of the public's business. |
| PSY315 back |
Industrial Psychology: A survey of psychological principles that apply to behavior in work situations and related issues such as selection decision, appraisal, training, motivation, leadership, and job design. Experiential activity will provide concrete, related learning experience. Requisites: PR, PSY100, PSY250, or PERM. |
| PSY455 back |
Organizational Psychology: Students will learn about the complex social processes governing work behavior and how organizational structure influences worker motivation, job satisfaction, work performance, and leadership within the organization. Experiential activity will provide related learning group behavior. Requisites: PR, PSY315 or PERM. |
| COMM130 back |
Yearbook (Reveille) Laboratory: Fall semester: fundamentals of yearbook preparation. Spring semester: fundamentals of yearbook production. (May be taken eight semesters.) Requisites: PERM. |
| COMM143 back |
Newspaper (Leader) Laboratory: Practical experience in reporting, editing, and student newspaper production. Work on The University Leader required. (May be taken four semesters.) Requisites: PERM. |
| COMM508 back |
Persuasion: Psychological principles of influencing individuals and groups and the application of these principles to various areas of social activity. |
| COMM513 back |
Small Group Communication: Various forms of group discussion are studied with emphasis in developing skills in effective participation and leadership. Emphasis is on discussion, small group problem-solving, and group dynamics. |
| COMM516 back |
Conflict Management through Communication: Course examines the role of communication in managing conflicts. Conflict management theories such as assertiveness, shared decision-making, negotiation, mediation of conflicts, and other skills will be examined. |
| INT523 back |
Video Production: Students are introduced to the techniques of video production including practical application of nistruction. Requisites: PR, INT140 or PERM. |
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INT524 |
Broadcast Continuity Writing: Develop creativity in writing continuity for radio and television with emphasis on commercial and promotional writing. Requisites: PR, INT140 or PERM. |
| INT529 back |
Broadcast Management and Sales: Presents the problems, theories, legal responsibilities, and economics of broadcast management and sales. |
| COMM535 back |
Multimedia Production: This course provides an introduction to the production of multimedia. Components include conceptualization of the idea, storyboard preparation, and the preparation of digital images, video, and sound. All the elemenets are then integrated into a finished presentation using appropriate authoring programs. Requisites: PR, COMM129 or PERM. |
| COMM541 back |
News Editing: Intensive study and application of copy editing, headline writing, page layout, and general editing principles. Requisites: PR, COMM240. |
| COMM551 back |
Feature Writing: Study in skills and practices in writing feature articles for newspapers and manazines. Requisites: PERM. |
| COMM576 back |
Apprenticeship: Course is designed to provide practical experience in teaching and administration of communication. Requisites: PERM. |