Focus Group Research
UCSR Services | Types of Surveys | UCSR Personnel | Cost of Services
University Center for Survey Research conducts focus groups
of generally 12 to 15 people. The focus group research technique
allows for exploratory research on a topic of interest.
Respondents typically meet in a room with one or two UCSR
focus group facilitators, whom guide the group through a series
of discussions. The facilitators assist the participants to
keep the discussions “focused” on the research topic
Facilitators design and use a research protocol to guide the
discussions and to assure that the necessary material is covered.
Various techniques are used to develop the focus group sample
depending on client needs.
Focus group research can be teamed with surveys
and individual interviews to assist in data gathering.