Applying the Basic Parts of FHSU's Identity

The university's identity marks are designed to distinguish the university from all other institutions of higher education and to help us achieve instantaneous, favorable recognition in all forms of communication. The benefits to FHSU of such an identity are obvious: Our institutional name, our identity, our "brand name" become associated with quality and value.

The benefits of such recognition do not stop with the overall university, and neither does the necessity for protecting that identity. The individual departments, programs and offices of the university all share in, and contribute to, whatever identity the university has.

This Is the FHSU Logo

 
Fort Hays State University’s logo is the graphic representation of Victor E. Tiger with a rule, the university name and the brand tagline. This is the university’s only logo. It was first used in this configuration in 2009.

Try to keep the logo at least 1 inch tall (top of tiger head to bottom of tiger head) whenever possible and no less than five-eighths of an inch tall.

If you need the logo art, it is available to download electronically at http://www.fhsu.edu/ur/logos. GIF versions are available for Web use and high resolution TIFF versions are available for printed publications.

The logo must have the registered trademark symbol ® added to it when it is reproduced on a commercial product. The ® is not necessary on letterhead and other official university stationery.

The university logo and the university Web address or your department’s Web address should appear on all printed publications.

Applying the logo

• In almost all cases, the logo should be applied to the outside cover of printed materials. Occasionally, compelling editorial or design considerations make it more appropriate to apply the logo to the outside back cover.
• The logo is FHSU’s primary identity mark and was carefully designed as a cohesive unit. The Tiger, rule, name and tagline are always to appear in this unified configuration.
• The university logo should never be stretched or distorted in any way. The logo and its elements should not be reproportioned.
• The logo must not appear as the dominant element in the nameplate of a newsletter.
• The logo must never be used as a headline.
• The logo must always be reproduced from official university artwork, never copied and pasted from a Web page.
• Do not add other elements to the logo or create new elements.
• Do not substitute the university seal, retired FHSU marks or the Kansas state seal to represent the university.