Licensing and Other Uses of the Trademarks
Fort Hays State University has operated
a licensing program since 1994 to provide legal protection
for its identity marks. To protect the university’s
image and to protect the university from liability, Fort
Hays State University’s licensing program establishes
ownership and regulates the use of its name and other identity
marks. Specifically, the licensing policy serves to:
- Protect the institution from
liability lawsuits and legally
uphold the trademarks of the university;
- Ensure that the imprinted images
of FHSU are accurate; and
- Ensure that those images and
products reflect the quality
and the mission of the institution.
We are a mid-sized university with a
long record of highly successful athletic programs, many
other popular activities and an alumni base of about 50,000.
Therefore, we enjoy a demand for commercial products that
capitalize on our name and image.
Although the university
once charged royalty fees for the use of its protected
identity marks on commercial products, all royalty fees
have been discontinued in order to encourage wide dissemination
of our image. However, all businesses are required to become
licensed by submitting an agreement and paying a $50 annual
fee, acknowledging FHSU’s ownership of its marks. In addition,
all uses of the university’s protected identity marks
must be presented to the Office of University Relations
for approval prior to manufacture. This approval is required
for all uses, commercial or otherwise. A vendor’s
licensing agreement entitles it to manufacture licensed
products for FHSU, the Sternberg Museum of Natural History
and the Kansas Wetlands Education Center.
Please contact the
Office of University Relations for information about the
FHSU licensing program.
A current list of licensed manufacturers is posted on the
Student Use of Licensed Marks
Officially recognized student organizations
are not required to be licensed, but all student organizations
must contact the Office of University Relations for approval,
prior to product manufacture, when using Fort Hays State
University’s name and identity marks.
Imprinted Products/Specialty Items
Promotional items are highly visible
tools for communicating the FHSU identity. They are seen
across the country and throughout the world. There are
specific procedures to follow in order to have imprinted
products manufactured. All products that reproduce FHSU’s
name or identity marks, whether for resale or for university
use, are subject to the policy. The policy requires you
- Use an FHSU-licensed vendor to
manufacture your product or
- Get signed approval from University
Relations for the design prior
to manufacture, regardless of funding source.
For more detailed information on the
licensing program, visit http://www.fhsu.edu/ur/.
To save money, the Central Purchasing
warehouse carries some FHSU imprinted items such as pens
and pencils. Contact Central Purchasing at ext. 4239 or
visit https://bigcat.fhsu.edu/cp/ for a list of imprinted items in
stock, available only to FHSU faculty, staff and students.
Even though the university seal is reserved
for use on ceremonial items, remember that ceremonial items
can provide a great opportunity to promote FHSU. Using
the seal for special occasions can add value and impact
to your personal relations with donors, high-profile celebrities
and professionals, exceptional students and colleagues,
and special friends of your department. Ceremonial items
may include certificates, class rings and approved licensed
products intended as ceremonial gifts.
To preserve the value of the university
seal, the seal is reserved exclusively for ceremonial use.
Please do not use the seal on everyday items such as sportswear,
letterhead and trinkets.