Seizing Opportunities for Promotion
Brochures, Printed Publications and Other
The quality of any organization is reflected
by the quality of its publications. Each year, the university
produces thousands of brochures, manuals, guides, graphics
and other printed materials. In addition, departments and
organizations develop unique event and program graphics.
Each is an ambassador of the university, so it is important
that every one of them appears to be a part of the same
family by sharing the brand elements. The branding program
works toward that goal while striving to give creative
freedom within the general brand framework.
All university publications and
communications must include:
- The words “Fort Hays State
University” and/or the university logo conspicuously
placed on the front cover;
- The university or department
- The university 800 or department
telephone number and
- Proof points based on the 5 brand
All university publications and
- Use black and gold inks or gold
- Use branded photos and images
that capture the essence
of the five brand drivers.
Your departmental or organizational
newsletter is your own and no one is going to tell you
how to design it, but it still represents FHSU. You are
highly encouraged to include proof points based on the
five brand drivers within your content and use the tools
provided to connect your newsletter to the university brand
platform. If your newsletter is about your department or
about sanctioned university activities, please include
the full name of the university in your banner nameplate
and a return address using the specified university return
The university has developed full-color
template brochures to help you inexpensively promote your
department or special program. The template brochures are
pre-printed in full color and leave room for you to build
a publication using your own black and white photos and
text. A portion of the printing cost has been subsidized
by the Office of the Provost, allowing you to have a 4-color
brochure for about the same cost to your department as
for a 2-color brochure. To use the pre-printed FHSU brochure
blanks, you will need to provide a limited number of branded
photographs, quotes and copy which will then be assembled
for you in University Relations or Academic Marketing.
Because the production of these brochures must stay streamlined
and consistent, and there are technical printing requirements
that must be maintained, you may not do it yourself. The
guidelines for preparing materials for the brochure blanks
are available through the academic marketing specialist
by calling ext. 4090.
Advertising comes in a multitude of
formats and is a highly visible communication device. It
makes an important impression and therefore should have
a stature and quality that bespeak the university’s
achievements and excellence. The goal is to make FHSU ads
instantly identifiable as FHSU ads and thereby strengthen
the university’s public image. All advertising must
include the full name of the university and/or the university
logo and, if possible, should include use of:
- The university or department
Web site address and 800 or department telephone number;
- The “Forward thinking.
World ready.” tagline;.
- Black and gold ink or gold paper;
- Branded images that reinforce
the five brand drivers and
- The Victor E. Tiger mascot.
One of the key functions of the Brand
Implementation Team is to integrate advertising. While
the team does not attempt to control advertising by individual
departments, programs and offices, it is extremely important
to notify the team about all advertising to avoid conflict
and duplication. Proper notification can also facilitate
coordination of efforts that can save money and promote
the university more effectively.
Representatives from television, radio
and newspapers are often invited to campus for news opportunities.
You can get more public recognition for your department,
program or office and for FHSU by wearing an FHSU lapel
pin or collegiate sportswear, using black and gold in your
backdrop, by frequently using the words “Fort Hays
State University” in your verbal address, and by
using podiums that have the FHSU seal on them.
Be aware that displaying memorabilia
and wearing sportswear from other universities while being
interviewed by the media will undermine your efforts to
promote your FHSU department or program.
Advice on how to deal effectively with
the media is available at http://www.fhsu.edu/ur/.
We all want FHSU to be recognized as
a quality academic institution. Your activity in your area
of expertise brings honor and recognition to this institution.
Doing little things has a cumulative effect and your
help is needed. With little effort, you can help distinguish
FHSU from other academic institutions and make the university
more recognizable! Whenever you make a public presentation,
you have a unique opportunity to connect with the public
and create awareness about the university. Again, consider
wearing an FHSU lapel pin or collegiate sportswear. Generously
use black and gold or the words “Fort Hays State
University” in your handouts and other visual materials.
The FHSU logo and mascot make attractive signatures on
Through extensive research that included
interviews with faculty, staff and students across the
campus, we identified five brand drivers that capture Fort
Hays State University’s defining characteristics.
- Learning opportunities with
exceptional depth, inside and outside the classroom, from
the beginning of the college experience;
- Outstanding faculty and
staff who deliver exceptional attention and support;
- An expectation of social,
civic and professional engagement;
- Partnerships and learning
experiences that bring together cultures, perspectives
and thinking from around the world; and
- Innovation that drives solutions.
When making a public presentation, you
should first consider the brand drivers and then tell your
own story, in your own words, as “proof points” to
help people understand who we are.
Use the logo and branding elements in
your PowerPoint presentations for lectures or research
presentations. Branded PowerPoint formats and wall paper
for computers are available by contacting the Office of
Virtual Media and Computer Applications
As FHSU’s faculty develop unique
interactive video, television, other virtual media and
computer applications that will go out into academia and
the marketplace, it is important that the university be
identifiable for its unique talent and creations. Clearly
identify within the medium and on its outer label that
it comes from Fort Hays State University. Conspicuously
display the FHSU logo, Tiger and other brand elements.
Both on and off campus, motor vehicles
are visible ambassadors that represent the business of
FHSU. All highly visible official university vehicles,
including motor pool, grounds and other university maintenance
vehicles, are to have permanent FHSU decals on the left
and right door panels.
Please promote FHSU on non-university
vehicles by using magnetic signs, front license tags, FHSU
state-issued license tags, FHSU bumper stickers, static-cling
window decals or antenna flags or markers.
Contact the FHSU Alumni Association,
(785) 628-4430, for information on how to get an FHSU state
license tag that bears the Victor E. Tiger image.