Table of Contents - Promoting FHSU

Introduction  
Branding Platform
Positioning statement
Brand promise
Brand drivers
Brand personality

Applying the Basic Parts of FHSU's Identity
This Is the University Logo   - Applying the Logo
This Is the University Mascot   - Using the University Mascot
This Is the University tagline 
This Is our Name
      Be careful with shortcuts
    Our sub-unit names
This Is the University Seal 
  Academic certificates
Award and recognition certificates
Secondary logos and taglines 
      Quasi-independent entities
    Parameters to qualify
Identity Marks on the Web   
These are our colors  
This is our paper 
 These are our typefaces 
Branded photography  

 
Working with the World Wide Web  
Policies and Philosophy
General Guidelines
Sub-unit Sites
Individual Web Pages
Use of Identity Marks on the Web
Accessibility
Advertising on the Web

Power of the Written Word
Editorial Style
Distributing News

University Stationery System
Letters 
      Digital letterhead
    Margin settings on letterhead
    Secondary logo positions on letterhead
Return Addresses/Envelopes
Business Cards
Name Tags
Forms
Message Pads/Routing Slips
Postcards
Mailing Labels

Licensing and Other Uses of Trademarks
Licensing
Student use of trademarks
Imprinted products/specialty items
Ceremonial items

Seizing Opportunities for Promotion
Brochures, Printed Publications and Other Outreach Materials
Newsletters
Template Brochure
Advertising
Media Coverage
Public Speaking and Presentation Materials
Virtual Media and Computer Applications
Vehicles

Tips for Better Publications

 
Ensuring Proper "Boilerplate" Language 
Mission Statement
Affirmative Action Statements
University Description and Location