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    Table of Contents - Promoting FHSU

    Introduction  
    Branding Platform
    Positioning statement
    Brand promise
    Brand drivers
    Brand personality

    Applying the Basic Parts of FHSU's Identity
    This Is the University Logo   - Applying the Logo
    This Is the University Mascot   - Using the University Mascot
    This Is the University tagline 
    This Is our Name
          Be careful with shortcuts
        Our sub-unit names
    This Is the University Seal 
      Academic certificates
    Award and recognition certificates
    Secondary logos and taglines 
          Quasi-independent entities
        Parameters to qualify
    Identity Marks on the Web   
    These are our colors  
    This is our paper 
     These are our typefaces 
    Branded photography  

     
    Working with the World Wide Web  
    Policies and Philosophy
    General Guidelines
    Sub-unit Sites
    Individual Web Pages
    Use of Identity Marks on the Web
    Accessibility
    Advertising on the Web

    Power of the Written Word
    Editorial Style
    Distributing News

    University Stationery System
    Letters 
          Digital letterhead
        Margin settings on letterhead
        Secondary logo positions on letterhead
    Return Addresses/Envelopes
    Business Cards
    Name Tags
    Forms
    Message Pads/Routing Slips
    Postcards
    Mailing Labels

    Licensing and Other Uses of Trademarks
    Licensing
    Student use of trademarks
    Imprinted products/specialty items
    Ceremonial items

    Seizing Opportunities for Promotion
    Brochures, Printed Publications and Other Outreach Materials
    Newsletters
    Template Brochure
    Advertising
    Media Coverage
    Public Speaking and Presentation Materials
    Virtual Media and Computer Applications
    Vehicles

    Tips for Better Publications

     
    Ensuring Proper "Boilerplate" Language 
    Mission Statement
    Affirmative Action Statements
    University Description and Location