Fort Hays State University > About FHSU > Executive Division > University Relations > University Tagline
This is the one idea that you want to
own in the hearts and minds of your most important audiences.
It is preferred that you used the entire
logo, but if you need to use the tagline as a stand-alone
element case-by-case approval is required.
Use the following grammatical structure:
Capital “F” followed by lowercase “orward
thinking”; period; space; capital “W”; “orld
ready” in lower case; period. The preferred font is
Book Antiqua Italic.
Our official legal name is Fort Hays State
University, and that is how it should appear the first time
it is mentioned in all documents, including Web pages. In
addition to our formal name, there are acceptable informal
names that we use beginning with a second reference. The
following is a list of acceptable names by which we are identified:
Be Careful with Shortcuts
Even though it is acceptable to use abbreviations
on such things as T-shirts, keep in mind that not everybody
in the world knows what FHSU stands for. Also, using just “Fort
Hays” may create confusion with the Fort Hays historical
The university name must have a TM with
it when it is reproduced on a commercial product. The TM
is not necessary on letterhead and other official university
stationery.Our Division Names
Formal names should be used on all official
publications such as letterheads, course listings, legal
notices, news releases, etc. Check the FHSU Web site or the
campus directory for up-to-date administrative office names
and department names.