Fort Hays State University > About FHSU > Academic Divisions > College of Business and Entrepreneurship > Kansas Small Business Development Center > Teamup
Teaming up with other business professionals can be a smart strategy for today's small business owner. In order to survive and thrive, today's new economic realities are requiring us to join efforts and team up to use smarter, more creative strategies to rise above the limitations of being a small, home-based, or geographically remote operation.
-Get more business and increase your income
-Serve more clients in the same period of time and become successful faster
-Avoid downtime between jobs
-Bid on larger contracts and take on bigger, more interesting projects
-Make sure people take you seriously
-Add on or expand into additional sources of income
-Test out new business ideas with less risk
-Respond more quickly and easily to the demands of change
-Reach clients and make contacts in other geographic locations
-Enhance your credibility or reputation
-Boost your effectiveness, creativity, and energy
-Do a better job more quickly
-Share expenses to stretch a tight budget
-Avoid professional isolation and get inside information
-Get needed support without hiring employees
Teaming Up Options
1) NetworkingNetworking is by far the most popular, and one of the most effective, marketing methods for small and home-based businesses. Perhaps networking can best be summed up with the expression, "you help me, and I'll help you. "As a teaming up activity, however, networking goes beyond being a convenient way to make contacts and get business leads.
2) Mutual ReferralsLike networking, giving and getting referrals is a common marketing practice among small businesses. It's also becoming a popular way to run your business more effectively by teaming up. A mutual referral agreement involves a conscious decision between two or more people to refer business to one another on a regular basis.
3) Cross-PromotingCross-promoting means pooling your promotional resources (time, money, ideas, contacts, etc.) with others who share the same market, so that everyone gets more visibility and positive impact for a fraction of the effort and expense.
4) Interdependent AlliancesAn interdependent alliance enables two businesses to work regularly and consistently with each other on actual projects originated by either party. Each business remains independent yet depends on the other for added capabilities, expertise, and competence. This form of teaming up is similar to forming a partnership or a joint venture, except that in an interdependent alliance the parties involved continue to operate as separate and distinct legal and financial entities, working alone at times on some projects while teaming up on others.
5) Joint VenturesA joint venture is essentially a one-time or limited-purpose partnership. In a joint venture, you literally link up to act as one entity on a given project, sharing full responsibility from start to finish for whatever happens. Joint ventures are usually limited to a single event or activity.
8) Family/Spouse CollaborationsToday's family and spouse collaborations run the gamut from corporations owned by husbands and wives (or other family members) to an array of more informal arrangements by which a spouse or family member joins in to lend support to a self-employed relative.
9) PartnershipsTwo or more individuals or companies agree to join forces by sharing in the ownership of a business for the purpose of earning a profit.
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