Bachelor of Business Administration in Marketing
Marketing is one of the most important functions in the world today. For years, businesses, consumers, and the economy have been benefiting from effective marketing. With a marketing degree you will show employers that you have developed critical thinking and analytical skills necessary for a successful career in marketing.
Possible Careers: Product Management, Brand Management, Advertising Executive, Sales Manager, Marketing Research Consultant
To graduate with a degree in Marketing you must complete the following:
For a digital format of this degree program, please click here.
| Business Core - 27 Hours |
| Course |
Course Names |
Hrs. |
| ACCT 203 |
Principles of Accounting I |
3 |
| ACCT 204 |
Principles of Accounting II |
3 |
| GBUS 204 |
Business Law |
3 |
| MGT 301 |
Management Principles |
3 |
| MKT 301 |
Marketing Principles |
3 |
| ECFI 305 |
Managerial Finance |
3 |
| BCOM 301 |
Business Communication |
3 |
| MGT 602 |
Production and Operations Management |
3 |
| MGT 499 |
Business Policy |
3 |
| Major Core - 18 Hours |
| Course |
Course Name |
Hrs. |
| MGT 101 |
Introduction to Business |
3 |
| MKT 405 |
Marketing Strategy |
3 |
| MKT 601 |
Consumer Behavior |
3 |
| MKT 604 |
Marketing Research |
3 |
| MKT 606 |
International Marketing |
3 |
| MKT 609 |
Strategic Electronic Marketing |
3 |
| Marketing Electives - 12 Hours |
| Course |
Course Name |
Hrs. |
| MKT 302 |
Strategic Selling |
3 |
| MKT 403 |
Retail Management |
3 |
| MKT 603 |
Customer Service & Relationship Management |
3 |
| MKT 608 |
Database Marketing |
3 |
| MGT 621 |
Tourism & Hospitality Marketing |
3 |
| GBUS 673 |
Problems: Supply Chain Management |
3 |
| GBUS 677 |
Internship |
3 |
| Marketing-Related Electives - 6 Hours |
| Course |
Course Name |
Hrs. |
| BCOM 400 |
Global Business Communication |
3 |
| MGT 403 |
Business, Society, Ethics |
3 |
| MGT 407 |
Project/Program Management |
3 |
| MGT 604 |
Management of Small Business |
3 |
| MGT 605 |
Entrepreneurship |
3 |
| MGT 606 |
International Business |
3 |
| LDRS 300 |
Introduction to Leadership Concepts |
3 |
| LDRS 302 |
Intro to Leadership Behavior |
3 |
| LDRS 310 |
Field Work in Leadership Studies |
3 |
| COMM 347 |
Advertising |
3 |
| COMM 348 |
Public Relations |
3 |
| COMM 414 |
Business and Professional Speaking |
3 |
| COMM 601 |
Persuasion |
3 |