Bachelor of Business Administration in Marketing

Marketing is one of the most important functions in the world today.  For years, businesses, consumers, and the economy have been benefiting from effective marketing.  With a marketing degree you will show employers that you have developed critical thinking and analytical skills necessary for a successful career in marketing.

Possible Careers: Product Management, Brand Management, Advertising Executive, Sales Manager, Marketing Research Consultant

The information below only highlights the course requirements for the BBA core, the Marketing major core, and Marketing and Marketing-related electives. Please refer to the FHSU course catalog for a complete description of degree requirements for the BBA in Marketing. Other required General Education classes include ECON 201 and ECON 202  (Micro-Economics and Macro-Economics), MATH 110 (College Algebra), MATH 250 (Intro to Statistics), and either MATH 331 or MATH 234 (Calculus).

To graduate with a degree in Marketing you must complete the following:
For a digital format of this degree program, please click here. 

    Business Core - 27 Hours

  • ACCT 203 Principles of Accounting I (3 Credit Hours)
  • ACCT 204 Principles of Accounting II (3 Credit Hours)
  • GBUS 204 Business Law (3 Credit Hours)
  • MGT 301 Management Principles (3 Credit Hours)
  • MKT 301 Marketing Principles (3 Credit Hours)
  • ECFI 305 Managerial Finance (3 Credit Hours)
  • BCOM 301 Business Communication (3 Credit Hours)
  • MGT 602 Production and Operations Management (3 Credit Hours)
  • MGT 499 Business Policy (3 Credit Hours)

Major Core - 18 Hours

  • MGT 101 Introduction to Business (3 Credit Hours)
  • MKT 405 Marketing Strategy (3 Credit Hours)
  • MKT 601 Consumer Behavior (3 Credit Hours)
  • MKT 604 Marketing Research (3 Credit Hours)
  • MKT 606 International Marketing (3 Credit Hours)
  • MKT 609 Strategic Electronic Marketing (3 Credit Hours)

Marketing Electives - 12 Hours

  • MKT 302 Strategic Selling (3 Credit Hours)
  • MKT 403 Retail Management (3 Credit Hours)
  • MKT 603 Customer Service & Relationship Management (3 Credit Hours)
  • MKT 608 Database Marketing (3 Credit Hours)
  • THM 621 Tourism & Hospitality Marketing (3 Credit Hours)
  • GBUS 673 Problems: Supply Chain Management (3 Credit Hours)
  • GBUS 677 Internship (3 Credit Hours)

Marketing-Related Electives - 6 Hours

  • BCOM 400 Global Business Communication (3 Credit Hours)
  • MGT 403 Business, Society, Ethics (3 Credit Hours)
  • MGT 601 Project/Program Management (3 Credit Hours)
  • MGT 604 Management of Small Business (3 Credit Hours)
  • MGT 605 Entrepreneurship (3 Credit Hours)
  • MGT 606 International Business (3 Credit Hours)
  • LDRS 300 Introduction to Leadership Concepts (3 Credit Hours)
  • LDRS 302 Intro to Leadership Behavior (3 Credit Hours)
  • LDRS 310 Field Work in Leadership Studies (3 Credit Hours)
  • COMM 347 Advertising (3 Credit Hours)
  • COMM 348 Public Relations (3 Credit Hours)
  • COMM 414 Business and Professional Speaking (3 Credit Hours)
  • COMM 601 Persuasion (3 Credit Hours)
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