Michael Martin

Instructor of Management and Marketing

Contact Information:Mike Martin_New
Office: McCartney Hall 303
Office Phone: 785-628-5368
E-Mail: mjmartin@fhsu.edu

Degrees:
M.B.A. Fort Hays State University, 1990
B.S. Marketing, Kansas State University, 1986

Courses Taught:
Marketing Principles
Management Principles
Strategic Selling
Customer Service and Relationship Management
Total Quality Management
Management and Marketing Concepts for MBAs

Publications:
Carpano, Claudio, Michael J. Martin, Mary C. Marting, and Hermann Achidi Ndofor (2005), "Performance Implications of Customer Relationship Management Strategy and Market Orientation Organizational Capabilities,"  Journal of Business and Leadership: Research, Practice, and Teaching, 1 (1), 141-150.

Martin, M.J. (in press). Philanthropy and Customer Orientation: Implications for the Banking Industry. Southwest Business Symposium.

Martin, M.J. (in press). Contingency Theory and the University Organization: Setting the Stage for Continuous Quality Improvement. Southwest Business Symposium.

Martin, M.C. and Martin, M.J. (in press). Making Marketing Education More Effective: Incorporating Learning Styles into Instructional Design and the Consumer Behavior Classroom. Southwest Business Symposium.

Since receiving an MBA from FHSU in 1990, Mr. Martin has led field service personnel, sold business-to-business, and trained employees and customers in the retail and manufacturing industries. He was an assistant retail manager and was selected as a regional trainer in Customer Service for the Nash Finch Company. As a Customer Support Specialist for Checkpoint Systems, Mr. Martin coordinated technical service, training, and product orders for 130 stores in a four-state area. During this time, he was voted by his peers to develop compliance standards for current and future Checkpoint customers.

Back to top