Department of Management and Marketing
Dr. Mary Martin Associate Professor of Marketing
Contact Information:
Office:	McCartney Hall 209C
Office Phone:	785-628-5877
E-Mail:	mmartin@fhsu.edu
Degrees:
Ph.D. University of Nebraska-Lincoln, 1995
M.B.A. Fort Hays State University, 1991
B.S. Advertising, Kansas State University, 1988
Courses Taught:
Marketing Principles (MKT 301)
Consumer Behavior (MKT 601)
Database Marketing (MKT 608)
Strategic Electronic Marketing (MKT 609)
Introduction to E-Business Management (GBUS 673)
Marketing Management (MBA 812)
Critical Issues Seminar: E-Business (MBA 820)

Dr. Martin is an Associate Professor of Marketing at FHSU. She teaches Marketing Principles, Consumer Behavior, Marketing Management, Seminar in E-Business, Strategic Electronic Marketing, and Database Marketing. Prior to joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars. Prior to that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed web-driven and traditional marketing strategies, including website promotion, design, construction, and maintenance. Dr. Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte (UNC Charlotte) and Winthrop University. Her research interests include e-business, the effects of advertising on children, and innovative teaching strategies. Dr. Martin has published her research in such journals as the Journal of Public Policy & Marketing, The Journal of Advertising, Psychology and Marketing, Journal of E-Business, Journal of Fashion Marketing and Management, Journal of Business and Leadership: Research, Practice, and Teaching, The Journal of Educators Online, Southwestern Business Administration Journal, and Research in Consumer Behavior.