Department of Management and Marketing
Dr. Mary Martin Associate Professor of Marketing
Contact Information:
Office:	McCartney Hall 313
Office Phone:	785-628-5877
E-Mail:	mmartin@fhsu.edu
Degrees:
Ph.D. University of Nebraska-Lincoln, 1995
M.B.A. Fort Hays State University, 1991
B.S. Advertising, Kansas State University, 1988
Courses Taught:
Marketing Principles (MKT 301)
Consumer Behavior (MKT 601)
Database Marketing (MKT 608)
Strategic Electronic Marketing (MKT 609)
Marketing Management (MBA 812)

Dr. Martin is an Associate Professor of Marketing at FHSU. She teaches Marketing Principles, Consumer Behavior, Marketing Management, Seminar in E-Business, Strategic Electronic Marketing, and Database Marketing. Prior to joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars. Prior to that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed web-driven and traditional marketing strategies, including website promotion, design, construction, and maintenance. Dr. Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte (UNC Charlotte) and Winthrop University. Her research interests include e-business, the effects of advertising on children, and innovative teaching strategies. Dr. Martin has published her research in such journals as the Journal of Public Policy & Marketing, The Journal of Advertising, Psychology and Marketing, Journal of E-Business, Journal of Fashion Marketing and Management, Journal of Business and Leadership: Research, Practice, and Teaching, The Journal of Educators Online, Southwestern Business Administration Journal, and Research in Consumer Behavior.