Bachelor of Business Administration (Marketing)

The success of an organization depends upon the effectiveness of its marketing program. Marketing as a career has experienced growth in all business sectors. Al businesses, domestic and international, are involved in marketing, which offers career opportunities in selling, advertising, wholesaling, retailing, business-to-business marketing, international marketing, marketing research, public relations, governmental marketing and much more. The program's objective is to prepare you for marketing positions and advancement in the business world. A marketing degree can prepare you for middle- and upper-level marketing managerial positions.

The BBA degree has a strong professional school orientation and provides students with background in several business functional areas. A student must complete the following curriculum: (1) 55 hours of general education (advisors will help select those courses appropriate for each major); (2) 27 hours of business core courses; (3) 33 hours of major course work, and (4) 9 hours of free electives.

Students pursuing the BBA degree must meet general education, grade point average, computer literacy, and total hour requirements set by the university. All students must complete a specific course of study which includes the Business Core and Major Core, along with any pre-requisite courses.

Click here to learn more about the BBA in Marketing curriculum.

Click here to meet some FHSU marketing alums.