Department
of Management and Marketing
Bachelor of Business Administration (Marketing)
| Description of Requirements |
Credit Hours |
| University General Education
|
55 |
| Macro Eonomics ECFI
202 |
|
| Micro Economics ECFI
201 |
|
| Elements of Statistics CIS
200 or MATH
250 |
|
| Caculus MATH
331 or MATH
234 |
|
| College of Business and Leadership Core |
27 |
| Marketing Core-see below |
15 |
| Marketing Electives-see below |
12 |
| Marketing-Related Electives-see below |
6 |
| Free Electives-student choice |
9 |
| Total |
124 |
College of Business and Leadership Core (27 credit hours):
| Course
Title & Number |
Not to be taken before semester
|
When
Offered |
Where (OC,VC) |
Credit Hours |
| Financial Accounting ACCT
203 |
3 |
FA, SP, SU |
OC, VC |
3 |
| Managerial Accounting ACCT
204 |
4 |
FA, SP, SU |
OC, VC |
3 |
| Business Law GBUS
204 |
3 |
FA, SP, SU |
OC, VC |
3 |
| Management Principles MGT
301 |
5 |
FA, SP, SU |
OC, VC |
3 |
| Marketing Principles MKT
301 |
5 |
FA, SP, SU |
OC, VC |
3 |
| Managerial Finance ECFI
305 |
5 |
FA, SP, SU |
OC, VC |
3 |
| Business Communications BCOM
301 |
5 |
FA,
SP, SU |
OC,
VC |
3 |
| Production and Operations Management
MGT
602 |
6 |
FA, SP |
OC, VC |
3 |
| Business Policy MGT
402 |
8 |
FA, SP |
OC, VC |
3 |
Major Core (15 credit hours):
| Course
Title & Number |
Not to be taken before semester
|
When
Offered |
Where (OC,VC) |
Credit Hours |
| Consumer Behavior
MKT 601 |
5 |
SP |
OC, VC |
3 |
| Marketing Research MKT
604 |
5 |
FA |
OC, VC |
3 |
| Strategic Electronic Marketing MKT
609 |
5 |
FA |
OC, VC |
3 |
| International Marketing MKT
606 |
5 |
FA, SP, SU |
OC, VC |
3 |
| Marketing Strategy MKT
405 |
5 |
SP |
OC, VC |
3 |
Marketing Electives (12 credit hours):
Area of Focus:
Sales and Distribution
| Course
Title & Number |
Not to be taken before semester
|
When
Offered |
Where (OC,VC) |
Credit Hours |
| Marketing Channels MKT
401 |
5 |
SP |
OC |
3 |
| Strategic Selling MKT
302 |
5 |
SP |
OC |
3 |
| Retail Management MKT
403 |
5 |
FA |
OC |
3 |
| Customer Service and Relationship Management MKT 603 |
5 |
|
OC |
3 |
Integrated Marketing Communications
| Course
Title & Number |
Not to be taken before semester
|
When
Offered |
Where (OC,VC) |
Credit Hours |
| Promotion Strategy MKT
602 |
5 |
FA |
OC |
3 |
| Strategic Selling MKT
302 |
5 |
SP |
OC |
3 |
| Database Marketing MKT
608 |
5 |
FA |
OC |
3 |
| Customer Service and Relationship Management MKT
603 |
5 |
|
OC |
3 |
Marketing-Related Electives (6
credit hours):
| Course
Title & Number |
Not to be taken before semester
|
When
Offered |
Where (OC,VC) |
Credit Hours |
| Business Society and Ethics MGT
403 |
5 |
FA, SP |
OC |
3 |
Introduction to Leadership Concepts
LDRS
300 |
1 |
FA, SP, SU |
OC, VC |
3 |
Introduction to Leadership Behavior
LDRS
302 |
2 |
FA, SP, SU |
OC, VC |
3 |
| Field Work in Leadership Studies LDRS
310 |
3 |
FA, SP |
OC, VC |
3 |
| Teambuilding, Teamwork, and Team Leading LDRS
480 |
1 |
FA, SP |
OC, VC |
3 |
| Principles of Organizational Leadership LDRS
650 |
1 |
FA, SP, SU |
OC, VC |
3 |
| Leadership and Personal Development LDRS
670 |
1 |
FA, SP |
OC, VC |
3 |
| Persuasion COMM
601 |
5 |
FA |
OC |
3 |
| Intercultural Communications COMM
602 |
5 |
FA, SP |
OC |
3 |
| Business and Professional Speaking
COMM 414 |
5 |
SP |
OC |
3 |
| Advertising COMM
347 |
5 |
FA, SP |
OC |
3 |
| Public Relations COMM
348 |
5 |
FA, SP |
OC |
3 |
Public Relations Management and Campaign Design COMM
641
|
5 |
SP |
OC |
3 |
Key:
- FA = Fall
- SP = Spring
-
SU = Summer
- OC = On Campus
-
VC = Virtual College
University
Catolog | Course
Schedule
|
