Fort Hays State University > About FHSU > Academic Divisions > College of Business and Entrepreneurship > Master of Business Administration > MBA Marketing Concentration
In today's fast paced and ever-evolving marketplace,
the knowledge and skills gained from an MBA concentration in Marketing can be
used to help firms create value for customers. Creating customer value involves
understanding customer needs and desires, developing unique and superior
products and services, and developing and communicating compelling brand
messages. Organizations also prize individuals who can help them understand the
value of their customer segments and enhance firm growth through innovative
approaches to customer service. Marketing courses in the MBA concentration at
FHSU will help students develop their skills in strategic, conceptual and
analytical thinking. Career paths typically pursued by MBAs with a marketing
concentration include brand management, market research, retail management, and
professional sales. Courses include:
MKT 604 Marketing Research (3 credit hours)Designed to acquaint the student with typical marketing
problems and the methods of solving them; data sources and
collection are featured along with market analysis and
MKT 601 Consumer Behavior (3 credit hours)Application to the marketing process of the fundamental
processes of motivation, perception, learning, individual
predispositions, group influences, consumer decision
processes, and aggregate consumer behavior.
MKT 609 Strategic Electronic Marketing (3 credit hours)This course explores the basic principles that underlie
marketing and how e-business marketing techniques will
fundamentally change the traditional marketing process. This course
prepares students for careers in a rapidly changing environment of
non-linear, online, interactive advertising; new product
development and distribution processes; and reliance on databases.
Students will learn how to use internet technologies necessary for
executing marketing strategy.
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