Social Networking Management

Last Updated: January, 2013

On-line communities exist everywhere, globally. Social networking has become a significant and vital part of businesses and organizations from major corporations like Microsoft and Ford to the local coffee shop and veterinary hospital. Now, companies employ social media managers in their marketing and advertising departments to engage in effective communication strategies and to leverage targeted marketing. Social Networking Management, recognized as one of the top ten jobs that did not exist ten years ago, prepares graduates to use social media as effective communicators in fields like business, education, politics and non-profit organizations.
Additional Admissions Requirements:
Applicants must write a personal statement discussing their experiences, goals, and aspirations as a Social Media Management professional.  A minimum 2.75 GPA on the last 60 hours of undergraduate credit hours must be earned. 
Learner Outcomes:
Achievement Level Descriptors:

  • A mastering level of knowledge expected of a Social Networking Manager.
  • A mastering ability to employ writing and rhetorical strategies to a discipline-defined range of professional documents.  
  • A mastering ability to assess the quality of and edit professional documents.
  • A mastering understanding and use of technology to develop, create, exchange, edit and re-exchange professional documents.

Performance Level Descriptors

  • Identify a broad series of strategies for effective professional and rhetorical communication
  • Research and identify effective and appropriate social  and professional practices and protocol
  • Assess and identify audience for effective professional and workplace communication
  • Engage in professional conversational skills like the following: Negotiation, Meeting and Group Interaction, Product Presentation, Meeting and Greeting, and Wireless & Digitized Communication  
  • Edit one's own and others' written and digitized communication within the workplace  
  • Use writing guides and handbooks to edit documents according to the rules and formats of standardized methods-such as MLA, APA, Chicago.   
  • Engage in the use of digital and technical devices and tools for effective rhetorical communication


MLS Core 10 hours required  
IDS 801 Introduction to Graduate Liberal Studies
IDS 802 Ways of Knowing in Comparative Perspective 3
IDS 803 Origins and Implications of the Knowledge Society      3
IDS 804 Information Literacy 3
Concentration 18 hours required    
GLE 604
GLE 680
Advanced Business English
Social Networking Management  
GBUS 802
GLE 660
INT 650
MGT 622
MKT 609
BCOM 601
BCOM 680
COMM 606
GLE 610
LDRS 800
MGT 605
MGT 611
MKT 603
Management and Marketing Concepts
e-Learning Professional
Interactive Systems Design
Service and Operations Management
Strategic Electronic Marketing
Managerial Communication
Corporate Communication
Conflict Management through Communication
Topics in Contemporary Assessment
Organizational Leadership
Human Resource Management
Customer Service and Relationship Management
IDS 820 Projects in Liberal/Professional Studies 3

Program Advisor/Contact:
Dr. Dan Kulmala, Chair, Department of Modern Languages