09/18/12 ks
KANSAS CITY, Mo. -- Fort Hays State University, located in
western Kansas, is displaying a highly visible marketing message throughout the
Kansas City metro area.
Beginning Sept. 10 and continuing through Thanksgiving, a fleet of
semi-trailers wrapped with eye-catching graphics is penetrating Kansas City’s
318 square miles. The 12-week campaign is designed to
boost awareness and drive interest in the educational institution that serves more
than 13,000 students on its campus in Hays, across the United States through
its Virtual College and in the Far East at partner universities in China.
"We launched this innovative campaign to grab attention
of high school students in the Kansas City area as they begin to think
seriously about which college to attend next fall," said Dr. Edward H.
Hammond, FHSU president.
FHSU worked with
alumnus Tracy Metzger, vice president and chief technology officer for the
Lowen Corporation in Hutchinson, Kan., to create the five "mobile
billboards." Lowen Corporation has formed a consortium with several
trucking companies, called Transtech Media. The wrapped trailers were selected as a marketing medium on the strength
of their ability to reach the population on major roads and surface streets
throughout Kansas City.
"Our medium harnesses the
nation’s enormous fleet of semi-trailers to deliver marketing and advertising
messages to consumers," said Chris Cockerill, vice president-sales for
Transtech Media. "The trailer dimensions and mobility combine to supersize
marketing messages, reaching thousands of consumers each day. Transtech Media
is proud to partner with Fort Hays State University in this campaign."
A powerful mobile message is emblazoned
on the sides of the five semi-trailers that are operating in the K.C. area. The message features the FHSU
logo and the certification "Best Value," with a unique URL that
enables consumers to learn more about the benefits of an FHSU education. The
FHSU mascot, Victor E. Tiger, dominates the rear panel on each trailer.
President Hammond said he had heard from several FHSU alums in just the
first week, who said they had noticed the trailers and also heard comments from
neighbors and co-workers.
For more information, contact Chris Cockerill, Transtech Media, by
calling 646-369-9928 or at chrisc@transtechmedia.com.