Table of Contents

Introduction

Letter from the President

Identifying Fort Hays State University

Affordable Success

Licensing

Editorial Style

Applying the Basic Parts of FHSU's Identity

This Is the University Logo
This Is the University Mascot
This Is the Centennial Seal
This Is the University Seal
This Is our Name
Identity Marks on the Web
Student Use of University Marks

Getting the News Out

News Releases

Maintaining Graphic Standards

Color

Paper

Typography

Working with the World Wide Web

Policies and Philosophy

General Guidelines

College, Administrative, Departmental and Office Sites

Individual Web Pages

Use of Identity Marks on the Web

Accessibility

Advertising on the Web

Understanding the Stationery System

Letterhead/Monarch

Primary vs. Secondary Logos

Acceptable Secondary Logo Positions

Return Addresses/Envelopes

Business Cards
Mailing Labels
Memos/Routing Slips
Name Tags
Forms
Postcards

Seizing Opportunities for Promotion

Brochures, Printed Publications and Other Outreach Materials

Newsletters

Brochure Blanks

Advertising

Media Coverage

Public Speaking and Presentation Materials

Imprinted Products/Specialty Items

Ceremonial Items

Virtual Media and Computer Applications

Vehicles

Presenting: Tips for Better Publications

Ensuring Proper "Boilerplate" Language

Mission Statement

Affirmative Action Statements
University Description and Location

Glossary

Keeping the Main Points in Focus