| This
Is Our Name
Our official legal name is Fort Hays
State University and that is how it should appear
the first
time it is mentioned in all documents, including Web
pages. In addition to our formal name, there are acceptable
informal names that we use beginning with the second
reference. The following is a list of acceptable names
by which we are identified:
- Fort Hays State University
- Fort Hays State
- Ft. Hays State University
- Ft. Hays State
- FHSU
Be Careful with Shortcuts
Even though it is acceptable to use abbreviations
on such things as T-shirts, keep in mind that not everybody
in the world knows what FHSU stands for. Also, using
just "Fort Hays" refers to the Old Fort Hays
Historical Site, not Fort Hays State University. The
university name must have a TM with it when it is reproduced
on a commercial product. The TM is not necessary on
letterhead and other official university stationery.
Our Division Names
Formal names should be used on all official
publications such as letterheads, course listings,
legal
notices, news releases, etc. Check the FHSU Web site
or the campus directory for up-to-date administrative
office names and department names.
Identity
Marks on the Web
The need for Fort Hays State University
to be clearly identifiable extends all over the world
via the Internet. This means that the need for quality
and consistency on our web site is just as great as
for the printed material disseminated from all the various
university entities. For guidelines and policies covering
the web site, see Working with
the World Wide Web in this manual.
Department Slogans
The official slogan for the university is Affordable
Success. Should you decide that your department needs
its own slogan for marketing purposes, you may do so,
but please make an effort to make it relate to the
university's slogan. The following are examples that
are already being used:
College of Business and Leadership: Your Success is
Our Business
Professionally. Personally. For a Lifetime.
Virtual College: Affordable Success at a Distance
Identity Marks on the Web
The Need for Fort Hays State University to be clearly
identifiable extends all over the world via the Internet.
This means that the need for quality and consistency
on our Web site is just as great as for the printed
material disseminated from all the various university
entities. For guidelines and policies covering the
Web site, see Working with the World Wide Web at wwww.shtml.
Student Use of University Marks
Officially recognized student organizations
are not required to be licensed, but all student organizations
must contact the Office of University Relations for
approval, prior to product manufacture, in using FHSU's
name and identity marks. |
