Seizing Opportunities for Promotion

Brochures and Other Printed Publications

The quality of any organization is reflected by the quality of its publications. Each year, the university produces hundreds of brochures, manuals, guides, graphics and other printed materials. In addition, departments and organizations develop unique event and program graphics. Each is an ambassador of the university, so it is important that every one of them appears to be a part of the same family by sharing certain graphic elements. The identity program works toward that goal while striving to give design professionals creative freedom.

All university publications must include:

• The words "Fort Hays State University" conspicuously placed on the front cover.
• The university logo.
• The university Web address.

All university publications should:

• Include the Tiger.
• Use black and gold ink or gold paper.
• Use photos and images that capture the beauty and energy of the FHSU campus.

Newsletters

Your departmental or organizational newsletters are your own and no one is going to tell you how to design them, but they still represent FHSU. If your newsletter is about your department or sanctioned university activities, please include the full name of the university in your banner nameplate and a return address using the specified university return address format.

Brochure Blanks

The university has developed full-color brochure blanks to help you inexpensively promote your department or special program. A portion of the printing cost has been subsidized by the Office of the Provost, allowing you to have a 4-color brochure for about the same cost to your department as for printing a 2-color brochure. To use the pre-printed FHSU brochure blanks, you will be required to provide a limited number of photographs, quotes and copy. The guidelines for preparing materials for the brochure blanks are available through the academic affairs marketing specialist by calling ext. 4090.

Advertising

Advertising comes in a multitude of formats and is a highly visible communication device. It makes an important impression and therefore should have a stature and quality that bespeak the university’s achievements and excellence. The goal is to make FHSU ads instantly identifiable as FHSU ads and thereby strengthen the university’s public image. All advertising must include the full name of the university or the university logo and, if possible, should include use of:

• The university Web site address and 800 number.
• Affordable Success campaign graphics.
• Black and gold ink or gold paper.
• Images of the FHSU campus.
• The mascot.

One of the key functions of the Integrated Marketing Committee is to integrate advertising. While the committee does not attempt to control advertising by individual departments, programs and offices, it is extremely important to notify the committee about all advertising. In that way, the committee can avoid conflict and duplication and can facilitate a coordination of efforts in order to save money and promote the university more effectively.

Media Coverage

Representatives from television, radio and newspapers are often invited to campus for news opportunities. You can get more public recognition for your department, program or office and FHSU by wearing an FHSU lapel pin or collegiate sportswear, using black and gold in your backdrop, by frequently using the words "Fort Hays State University" in your verbal address, and by using podiums that have the FHSU seal on them.

Be aware that displaying memorabilia and wearing sportswear from other universities while being interviewed by the media may undermine your efforts to promote your FHSU department or program.

Advice on how to deal effectively with the media is available on the Office of University Relations Web site.

Public Speaking and Presentation Materials

We all want FHSU to be recognized as a quality academic institution. Your activity in your area of expertise brings honor and recognition to this institution. Doing little things has a cumulative effect and your help is needed. With little effort, you can help distinguish FHSU from other academic institutions and make the university more recognizable. Whenever you make a public presentation you have a unique opportunity to connect with the public and create awareness about the university. Consider wearing an FHSU lapel pin or collegiate sportswear. Generously use black and gold or the words Fort Hays State University in your handouts and other visual materials. The FHSU logo and mascot make attractive signatures on digital presentations.

Imprinted Products/Specialty Items

Promotional items are highly visible tools for communicating the FHSU identity. They are seen across the country and throughout the world. Since 1994, FHSU has had in place a licensing policy and program to:

• Protect the institution from liability lawsuits and legally uphold the registered trademarks of the university.
• Ensure that the imprinted images of FHSU are accurate.
• Ensure that those images and products reflect the quality and the mission of the institution.

There are specific procedures to follow in order to have imprinted products manufactured. All FHSU products which reproduce FHSU's name or identity marks, whether they are for resale or for university use, are subject to the policy. The policy requires you to:

• Use an FHSU-licensed vendor to manufacture your product.
• Get signed approval for the design, regardless of funding source.

For more detailed information on the licensing program, a special brochure is available from University Relations explaining the policy and procedures in detail, or via the Web at http://www.fhsu.edu/univrel/license.shtml.

Ceremonial Items

Even though the university seal is reserved for use on ceremonial items, remember that ceremonial items can provide a great opportunity to promote the university. Using the seal for special occasions can add value and impact to your personal relations with donors, high-profile celebrities and professionals, exceptional students and colleagues, and special friends of your department. Ceremonial items may include certificates, class rings and approved licensed products intended as ceremonial gifts. To preserve the value of the university seal, the seal is reserved exclusively for ceremonial use. Please do not use the seal on everyday items such as sportswear, letterhead and trinkets. The Office of the President is the only unit authorized to use the seal on stationery.

Virtual Media and Computer Applications

As FHSU’s faculty develop unique interactive video, television, other virtual media and computer applications that will go out into academe and the marketplace, it is important that the university be identifiable for its unique talent and creations. Clearly identify within the medium and on its outer label that it comes from Fort Hays State University and conspicuously display the FHSU logo or Tiger.

Vehicles

Both on and off campus, motor vehicles are visible ambassadors that represent the business of FHSU. All highly visible official university vehicles, including motor pool, grounds and other university maintenance vehicles, are to have permanent FHSU decals on the left and right door panels. Please promote FHSU on non-university vehicles by using magnetic signs, front license tags, FHSU state license tags, FHSU bumper stickers, static-cling window decals, or antenna flags or markers. Contact the FHSU Alumni Association, (785) 628-4430, for information on how to get an FHSU state license tag.