Maintaining Graphic Standards

To help provide a consistent image for the university, the following graphic standards are recommended.

Color

Most people recognize that color is an important component of the university's identity program; consequently, people are frequently concerned about using the "right" university colors. Color should be used carefully to maintain consistency and stature in all FHSU communications. Use these colors as much as possible in outreach materials. You may use whatever color you prefer, but it is important to avoid using colors of rival universities.

The following color guidelines allow creative freedom while maintaining the integrity of the identity system.

FHSU uses certain PMS (Pantone Matching System) colors. The official PMS colors for FHSU are Black, PMS 130, PMS 872 (metallic gold) and PMS 116. These colors are required for the university stationery system. You are encouraged to match these colors as closely as possible. Tints of black or any shade of gold are acceptable.

Paper

Paper is also an important component of a consistent identity. All official university stationery is to be printed on specific papers provided through FHSU Printing Services. All official university stationery is to be printed by Printing Services. FHSU uses only white and ivory colored paper for its stationery system. No other papers or colors of paper are acceptable for official external communications. For your own publications, however, you may select whatever paper you prefer. The state of Kansas provides a selection of papers on state contract. A variety of coated, uncoated, textured and recycled papers are available in varying weights. Because they tend to be less expensive and more easily available, you are encouraged to request contract papers. For more information regarding paper, contact Printing Services.

Typography

Although you are not constrained in your font choices, we recommend the following type families to coordinate with the stationery system in your outreach materials:

• Matrix
• Goudy Old Style (Times New Roman is an appropriate alternate type face.)