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Presenting:
Tips for Better Publications
DO:
• Use one clean, readable type font
with different weights or italics for emphasis where needed.
• Use
a standard, easily read, 9- to 12-point type size for body
copy of your newsletter
or brochure.
• Decide on the hierarchy of the information
to emphasize – from the most important to the least important.
• Emphasize
main topics through headlines. Headlines look attractive in
boldface and
slightly larger type sizes than body text.
• Use consistent
type sizes for headlines, subheads and body text.
• Use
larger type and dull paper for older audiences.
• Leave
adequate leading, margin and gutter space.
• Limit the
number of graphics or clip art per page.
• Make sure
clip-art styles match.
• Leave a comfortable amount of
white (or breathing) space around headlines – add at
least a
pica of space above a headline to separate it from the previous
story.
• Include at least a pica of space around text
inside boxes.
• Include the university logo in the proper
way (see guidelines on page 7).
• Include attractive,
action-oriented photos that communicate the message of the
nearby text.
• Check with university Printing Services
before you start your publication. This will:
1. ensure the
most appropriate and least expensive method of printing and
mailing for your
publication needs; and
2. ensure the proper postal indicia
accepted by the U.S. Postal Service.
• Note that the
ZIP code for FHSU is 67601-4099.
DON’T:
• Use more
than three different type families per publication.
• Use
hard-to-read type styles or sizes (no smaller than 9-point
for body copy) or too-large sizes that rudely shout at the
reader.
• Forget to include the university logo, Web
address and 800 number.
• Alter the university’s
identity marks.
• Use identity marks other than university-approved
marks.
• Use dull, poor quality or inappropriate photographs
in your publication.
• Clutter or crowd your pages.
• Try
to emphasize everything.
• Fall into the FOUR-IN-ONE
TRAP!!! You don’t need ALL CAPS, underscoring, bold face
and exclamation points (!) to show emphasis. In trying to emphasize
everything, we
emphasize nothing.
• Use the wrong method of mailing
for your publication. Refer to Printing Services’ manual,
Guide to Non-Profit Mail Services.
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