Photos can powerfully communicate the essence
of the FHSU brand. It is important to select imagery that reflects
the university’s brand and personality.
Branded FHSU images are designed to tell
a story that illustrates a brand promise. The formula we use
for branded images is to have a person in a conversational
moment at one edge of the image and then have a secondary image
in the background that shows what the person is telling you
A world map is often, but not always, subtly
included within the image. You can view other examples throughout
FHSU’s new Web site.
Complex, busy or lower-quality photos are
discouraged. Consider using stock imagery when high-quality
images are not available.
Do not use low-resolution images off the
Web for print applications. An online library of branded images
will be available on our new site.
When selecting images, remember that your
audience is seeing them for the first time and does not have
insider information about your organization. A photo of someone
shaking hands is meaningless to an 18-year-old. Show your audience
something that would be of interest to them, not you.
When you arrange for photo shoots, be sure
that appropriate releases have been signed, especially if the
model is underage or the subject matter of the image could
be interpreted as disparaging to the model. Be sure the release
covers all uses including Web, print and departmental uses.
Branded images are considered copyrighted
by the university and for valid university commercial use.
FHSU reserves all rights.