Fort Hays State University > About FHSU > Executive Division > University Relations > Licensing
How marketable are FHSU products?
FHSU is a mid-sized university that supports
many activities and organizations suited for generating revenue
for your business. FHSU has an alumni base of 42,000 to whom
products can be marketed. Many campus institutions and organizations
have regional, national, and in some cases, worldwide recognition.
Examples include the Sternberg Museum of Natural History;
FHSU Alumni Association; The Plymouth Schoolhouse, which is
sponsored by the FHSU chapter of Phi Delta Kappa; the Beach/Schmidt
Performing Arts Center; and the FHSU musical groups and others
who perform during the annual Encore Series. FHSU sponsors
full program of intercollegiate sports for both men and women.
The Tigers are members of the Mid-America Intercollegiate Athletics Association,
competing at the NCAA Division II level. FHSU athletes have
excelled over the years both on and off the field of competition.
The men hold three national basketball titles and several cross
country championships. Our baseball team was runner up in
NCAA II World Series. The women also possess a national basketball
championship. In addition to basketball and cross country,
men's teams compete in football, indoor track, wrestling, baseball,
golf, and track and field. The Lady Tigers also compete in
softball, cross country, golf, tennis, and track and field.
Men's and women's soccer will be added in the fall. Countless FHSU men and women athletes have been named All-American,
and All-District. Additionally, a large percentage of the athletes,
who number more than 300, are honor roll students.
What is the licensing program?
Fort Hays State University operates a licensing
program to provide legal protection for its identity marks.
To protect the university’s image, and to protect the university
from liability, Fort Hays State University has implemented
a program that establishes ownership and regulates the use
of its name and other identity marks.
We are a mid-sized university with a long record of highly
successful athletic programs, many other popular activities
and an alumni base of 38,000. Therefore, we enjoy a demand
for commercial products that capitalize on our name and image.
Although the university once charged royalty fees for the use
of its protected identity marks on commercial products, all royalty
fees have been discontinued in order to encourage wide dissemination
of our image. However, all businesses are required to become
licensed by submitting an agreement and paying a $50 annual fee, acknowledging
FHSU’s ownership of its marks. In addition, all uses
of the university’s protected identity marks must be
presented to the Office of University Relations for approval
prior to manufacture. This approval is required for all uses,
commercial or otherwise. Please contact the Office of University
Relations for further information about the FHSU licensing
program. Contact University Relations for a current list of vendors.
Is there a difference between becoming licensed and getting permission
to use the university marks?
Yes. Vendors who wish to manufacture goods or
provide services that capitalize on the use of FHSU's identifiers
must become licensed (Licensing Agreement Form). Organizations that wish to have FHSU products/materials
manufactured must use licensed vendors and receive written permission
from the Office of University Relations.
How does one receive design approval?
All artwork that includes trademarks of Fort
Hays State University must be submitted to the Office of University
Relations for approval prior to production. Art/product approval
will be based on the appropriate and proper use of the university's
identity marks. Because FHSU does not condone the use of
its identifiers on certain products (e.g., smoking paraphernalia,
etc.), approved designs must be resubmitted if they are to
reproduced on a different type of product. The approval service
requires no fee. Efforts will be made to respond within one
working day of receiving your request. Submit a photocopy or
an original of your design with a detailed description (colors,
reproduction technique, product on which image will be reproduced,
etc.). Be sure that your name, address, telephone and FAX numbers
accompany your submission. Our fax number is 785-628-4152 or
you can e-mail your design to firstname.lastname@example.org.
What criteria do you use to determine design approvals?
An Office of University Relations representative
will determine whether your art is approved, approved with changes,
or not approved. The criteria used to determine the status of
the submitted design are:
When your design is approved, you will receive
a signed, written approval form as proof to licensed vendors
that the product is in compliance. We will keep a copy of your
design, the approval form and copies of any additional agreements
on file in the Office of University Relations. If your
design is approved with changes, you may make the noted changes
and proceed with your project without repeating the approval
process. If your design is not approved, you may make suggested
changes and resubmit the art for approval.
What must be licensed?
The program licenses items that make reference
to Fort Hays State University in any way. This policy includes
impostor items that cause confusion regarding their origins
and items using graphic elements that imply affiliation with
FHSU. In addition, using university identity marks in conjunction
with other third-party trademarks (e.g., Disney, other universities,
clothing brands, etc.) is subject to university approval. Any
visuals or words that imply a connection to Fort Hays State
University are considered the protected property of the university.
The following is a partial list of the protected names, initials
and slogans of the university and related organizations:
The words "Fort Hays" by themselves
refer to the historic military fort and are not an acceptable
identifier for the university.
What happens if I do not abide by the licensing policy?
FHSU first seeks to create an atmosphere of cooperation
within the university and in the community. It is understood
that errors and misunderstandings can and do happen and we
work with you case by case to negotiate a reconciliation. If,
however, it is determined that a purposeful violation has occurred,
FHSU has under trademark law the legal right to protect its
interests. The burden falls largely on, but is not limited
the manufacturer. FHSU has the legal right to confiscate and
destroy, without compensation to the owner, any illegally manufactured
product. FHSU has the
contractual right to cancel a vendor's license and decline
to conduct further business with that vendor. If it is determined
that a university department or employee has bypassed the requirements
of the university's licensing policy, payment by the business
office or the FHSU Foundation can be withheld. If it
determined that a recognized student organization is in purposeful
violation of the university policy, its status as a recognized
campus entity can be canceled and funding withheld.