All businesses, domestic and international, are involved in marketing, which offers career opportunities in selling, advertising, wholesaling, retailing, business-to-business marketing, international marketing, marketing research, public relations, governmental marketing and much more. The program's objective is to prepare you for marketing positions and advancement in the business world.
Through the online BBA program, you have the opportunity to work with full-time management and marketing professors who have acquired the highest possible degrees for university teaching, possess corporate experience, and are dedicated to providing a high quality virtual learning experience. The Virtual BBA in Marketing offers the same academic rigor as our on-campus program, with courses designed and taught by the same on-campus, full-time faculty or off-campus faculty with expertise and experience in their specialized field.
Program Requirements Overview
| General Education Courses | 55 hours |
| College of Business & Leadership Core Curriculum | 27 hours |
| Marketing Core | 15 hours |
| Marketing Electives | 12 hours |
| Marketing-Related Electives | 6 hours |
| Free Electives | 9 hours |
| TOTAL HOURS REQUIRED FOR DEGREE | 124 hours |