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Certificate in Marketing

Because the success of an organization depends upon the effectiveness of its marketing program, a 12-hour Marketing certificate is a perfect complement to virtually any program of study. Marketing as a career has experienced growth in all business sectors. All businesses, domestic and international, are involved in marketing, which offers career opportunities in selling, advertising, wholesaling, retailing, business-to-business marketing, international marketing, marketing research, public relations, governmental marketing and much more. The marketing certificate can be customized to meet the needs of any sector.
 
All courses applied toward the certificate must be taken for credit.

 
Courses cannot be counted toward more than one certificate; students are designated as "certificate students" when they declare an intent to complete a certificate plan (e.g., Management) and a university application; upon completion of certificate requirements, the program director will authorize the issuance of a printed certificate.

Required Courses:

MKT 301  Marketing Principles 3 hours
Choose three of the following courses:  
MKT 302  Strategic Selling 3 hours
MKT 403  Retail Management 3 hours
MKT 601  Customer Behavior 3 hours
MKT 603  Customer Service and Relationship Management 3 hours
MKT 604  Marketing Research 3 hours
MKT 606  International Marketing 3 hours
MKT 608  Database Marketing 3 hours
MKT 609  Strategic Electronic Marketing 3 hours
TOTAL HOURS REQUIRED FOR CERTIFICATE   12 hours  



Contact Information
 
Nanette Fitzhugh
Fort Hays State University
McCartney Hall 102A
600 Park Street
Hays, KS 67601-4099
Phone: (785) 628-4381
Email: mgt.mkt@fhsu.edu
Web: Management and Marketing