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Department of Applied Business Studies
Fort Hays State University
600 Park Street
McCartney Hall 113
Phone: 785-628-4772
Email: abs@fhsu.edu
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Certificate in Applied Business Studies

Certificates allow you to explore an area of interest in more depth, give you more expertise in an area, and augment your degree and resume. Each of our certificates only requires 12 credit hours, and all certificates are available on-campus or online.

Applied Business Studies Certificates

Certificate in Customer Service
Certificate in Marketing
Certificate in Social Media Marketing
Certificate in Tourism and Hospitality Management
Certificate in Tourism and Hospitality Marketing

Certificate programs in the Department of Applied Business Studies require 12 credit hours and are composed of courses specific to an area of study. All classes leading to a certificate must be taken for credit, and courses cannot be counted towards more than one certificate.

How to Get Started

Students are designated as "certificate students" when they submit an "Intent to Complete Certificate" form (you'll find these accompanying each certificate listing below). Please print and complete the form and mail or deliver it to:

Department of Applied Business Studies
Fort Hays State University
600 Park Street
McCartney Hall 113
Hays, KS 67601

Upon completion of certificate requirements (demonstrated by the student submitting an official FHSU transcript to the department), the department chair will authorize the issuance of a printed certificate. Please note that certificate programs are not noted on a student's official transcript; however, completion of a certificate should be included on a student's resume to demonstrate attainment of a level of education in a management or marketing related discipline which is more than completing a certain number of academic courses.

Customer Service (Intent to Complete Certificate Form, PDF)

Required courses:
MKT 301 Marketing Principles
MKT 302 Strategic Selling
MKT 403 Retail Management
MKT 603 Customer Service and Relationship Management

Marketing (Intent to Complete Certificate Form, PDF)

Required course:
MKT 301 Marketing Principles

Three courses (nine hours) from the list below:
MKT 302 Strategic Selling
MKT 400 Internship (1-3 Credit Hours)
MKT 402 Sales Management
MKT 403 Retail Management
MKT 601 Consumer Behavior
MKT 602 Integrated Marketing Communications
MKT 603 Customer Service and Relationship Management
MKT 604 Marketing Research
MKT 606 International Marketing
MKT 607 Business-to-Business Marketing
MKT 608 Database Marketing
MKT 609 Strategic Electronic Marketing
MKT 610 Social Media Marketing
MKT 611 Social Media Marketing Content & Analytics

Social Media Marketing (Intent to Complete Certificate Form, PDF)

Required courses:
MKT 301 Marketing Principles
MKT 609 Strategic Electronic Marketing
MKT 610 Social Media Marketing
MKT 611 Social Media Marketing Content and Analytics

Tourism and Hospitality Management (Intent to Complete Certificate Form, PDF)

Required course:
620 Principles & Practices in Tourism & Hospitality Management
 
Three courses (nine hours) from the list below:
THM 601 Special Topics in THM (1,2,or 3)
THM 621 Tourism and Hospitality Marketing
THM 622 Service Operations Management
THM 623 Meetings, Conventions and Events Management
THM 624 Hotel and Resort Management
THM 625 International Hospitality: Problems and Planning
THM 626 Food and Beverage Management
THM 627 Casino Management
THM 628 Health and Wellness Tourism
THM 630 Spa Facility and Destination Management
THM 631 Medical Tourism
THM 632 Sustainable Tourism and Events

Tourism and Hospitality Marketing (Intent to Complete Certificate Form, PDF)

Required courses:
621 Tourism and Hospitality Marketing
MKT 301 Marketing Principles
MKT 610 Social Media Marketing
 
One course (three hours) from the list below:
THM 601 Special Topics in THM (1, 2, or 3)
THM 620 Principles and Practices in Tourism and Hospitality Management
THM 622 Service Operations Management
THM 623 Meetings, Conventions and Events Management
THM 624 Hotel and Resort Management
THM 625 International Hospitality: Problems and Planning
THM 626 Food and Beverage Management
THM 627 Casino Management
THM 628 Health and Wellness Tourism
THM 630 Spa Facility and Destination Management
THM 631 Medical Tourism
THM 632 Sustainable Tourism and Events

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