Applied Business Banner

How to Reach Us

Department of Applied Business Studies
Fort Hays State University
600 Park Street
McCartney Hall 113
Phone: 785-628-4772
Contact Us

Applied Business Studies on Facebook 

Dr. Michael Martin

Associate Professor of Marketing

Contact Information:Mike Martin
Office: McCartney Hall 317
Office Phone: 785-628-5368

Ph.D. Organization and Management, Capella University, 2013
M.B.A Fort Hays State University, 1990
B.S. Marketing, Kansas State University, 1986

Courses Taught:
Marketing Principles
Management Principles
Strategic Selling
Customer Service and Relationship Management
Total Quality Management
Management and Marketing Concepts for MBAs

Carpano, Claudio, Michael J. Martin, Mary C. Marting, and Hermann Achidi Ndofor (2005), "Performance Implications of Customer Relationship Management Strategy and Market Orientation Organizational Capabilities," Journal of Business and Leadership: Research, Practice, and Teaching, 1 (1), 141-150.

Martin, M.J. (in press). Philanthropy and Customer Orientation: Implications for the Banking Industry. Southwest Business Symposium.

Martin, M.J. (in press). Contingency Theory and the University Organization: Setting the Stage for Continuous Quality Improvement. Southwest Business Symposium.

Martin, M.C. and Martin, M.J. (in press). Making Marketing Education More Effective: Incorporating Learning Styles into Instructional Design and the Consumer Behavior Classroom. Southwest Business Symposium.

Since receiving a M.B.A from FHSU in 1990, Mr. Martin has led field service personnel, sold business-to-business, and trained employees and customers in the retail and manufacturing industries. He was an assistant retail manager and was selected as a regional trainer in Customer Service for the Nash Finch Company. As a Customer Support Specialist for Checkpoint Systems, Mr. Martin coordinated technical service, training, and product orders for 130 stores in a four-state area. During this time, he was voted by his peers to develop compliance standards for current and future Checkpoint customers.

Back to top