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Marketing You: Personal Branding

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Personal branding is a proactive way to control your career development and how you are perceived in your company or the market place by developing a brand that is created around your personal name and career. Personal branding is not only for the entrepreneur that owns their own business, but it is also the single most important item that can make or break your career. If you do not develop your own personal brand, others will do it for you.

Learning Outcomes:

  • Help identify passion, strengths & abilities which will help you create your unique brand persona
  • Understand strategies to use your unique brand person to emotionally appeal to your target audience
  • Practice marketing your personal brand using social media


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