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Social Media Marketing

Date: January 24, 2019

Time: 9:00 a.m. - 4:00 p.m.

Location: TBD

Cost: $219

Overview:

In this full-day workshop, participants will learn about current social media trends and how to develop a comprehensive, social media marketing strategy. An overview of marketing on the most popular social media platforms will be provided, including blogging, Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube, along with each platform’s important metrics. Participants will also acquire and practice social media posting skills, as well as learn how to manage multiple social media platforms using Hootsuite.

Learning Outcomes:

  • Learn the current state and impact of the most popular social media platforms
  • The steps to develop and implement a social media strategy
  • How to create great content
  • How to engage your followers on the most important social media platforms
  • How to build your personal brand and why that is important to your social media strategy
  • The most important metrics for measuring the effectiveness of social media

This workshop is facilitated by Dr. Mary Martin

Register here:  https://webapps.fhsu.edu/MDC2.0/Default.aspx

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