Marketing 101
Not currently scheduled
Overview
In this introductory workshop, we will challenge some of the myths about marketing that you probably encounter every day, like “my business targets everyone.” You will learn the fundamentals of marketing that are NOT consistent with these myths and how to implement them in your business to be more effective and efficient with your marketing efforts, including STP (segmentation, targeting, positioning), strategic and tactical marketing decisions, database marketing, and marketing as a science and an art. We will also discuss what is new in marketing today and what you should be prepared for in the future. The workshop will include activities to practice what you learn!
Learning Outcomes
- Discover your own perceptions about marketing
- Review market segments and identify which segments would make attractive target markets
- Develop a 1-page marketing plan
- Brainstorm ideas for using a customer database
- Analyze marketing metrics to develop a course of action
- Examine ways to create emotional connections with your customers
- Conduct a creativity audit
- Implement simple ways to spark new ideas