Your Website: The Foundation of a First-Rate Marketing Strategy
Not currently scheduled
Overview:
In this workshop, you will learn how to effectively utilize your website as part of your marketing strategy. Topics learned includethe must-have components for a great website, designing a conversion path on your website, and making your website content more shareable. Participants will also learn how to optimize social media to improve search rank and drive traffic to the website.
Learning Outcomes:
- Must-have components for a great website
- Your website versus social media – chicken versus egg?
- Driving traffic to your website from social media
- Designing a conversion path on your website
- How to make your website content more shareable
- How to improve your search rank with social media