Applying the Basic Parts of FHSU's Identity
The university's identity marks are designed to distinguish the university from all other institutions of higher education and to help us achieve instantaneous, favorable recognition in all forms of communication. The benefits to FHSU of such an identity are obvious: Our institutional name, our identity, our "brand name" become associated with quality and value.
The benefits of such recognition do not stop with the overall
university, and neither does the necessity for protecting that
identity. The individual departments, programs and offices
of the university all share in, and contribute to, whatever
identity the university has.
This Is the FHSU Logo
Fort Hays State University’s logo
is the graphic representation of Victor E. Tiger with a rule,
the university name and the brand tagline. This is the university’s
only logo. It was first used in this configuration in 2009.
Try to keep the logo at least 1 inch tall
(top of tiger head to bottom of tiger head) whenever possible
and no less than five-eighths of an inch tall.
If you need the logo art, it is available
to download electronically at http://www.fhsu.edu/ur/logos.
GIF versions are available for Web use and high resolution
TIFF versions are available for printed publications.
The logo must have the registered trademark
symbol ® added to it when it is reproduced on a commercial
product. The ® is not necessary on letterhead and other
official university stationery.
The university logo and the university
Web address or your department’s Web address should
appear on all printed publications.
Applying the logo
- In almost all cases, the logo
should be applied to the outside cover of printed materials.
Occasionally, compelling editorial or design considerations
make it more appropriate to apply the logo to the outside
- The logo is FHSU’s primary
identity mark and was carefully designed as a cohesive unit.
The Tiger, rule, name and tagline are always to appear in
this unified configuration.
- The university logo should
never be stretched or distorted in any way. The logo and
its elements should not be reproportioned.
- The logo must not appear as
the dominant element in the nameplate of
- The logo must never be used
as a headline.
- The logo must always be reproduced
from official university artwork, never copied and
pasted from a Web page.
- Do not add other elements
to the logo or create new elements.
- Do not substitute the university
seal, retired FHSU marks or the Kansas state seal to represent