These Are Our Colors
Most people recognize that our colors are
an important component of the university’s brand; consequently,
people are frequently concerned about using the “right” university
colors. You should use color carefully to maintain consistency
and stature in all FHSU communications because it is critical
to building brand consistency and strengthening brand awareness
in the marketplace. Use these colors as much as possible in
The FHSU color system is comprised of two
palettes: Primary and secondary.
Black and Gold
The core identifier colors for FHSU are
black and gold. All FHSU electronic and print communications
must feature a significant presence of black and gold.
The following color guidelines allow creative
freedom while maintaining the integrity of the identity system.
FHSU uses certain Pantone Matching System
The official PMS colors for FHSU are black and PMS 130. These
colors are required for the university stationery system. You
are encouraged to match these colors as closely as possible.
Tints of black or gold are acceptable.