Promoting FHSU - Brand Platform

A brand platform is the model for developing the associations audiences make with our university. The purpose of using this model is to express the key ideas we want to own in the hearts and minds of our most important audiences. It lets people know who we are in an honest and consistent manner.

FHSU’s brand platform was developed not by the declarations of senior administration but over a period of many months and with the input of many people from all strata of the university community. It describes who we are, what benefits we offer to our constituents and our aspirations.

All campus units are required to follow the brand platform and these identity standards when creating communications.

Fort Hays State University’s Positioning Platform

Positioning Platform
Fort Hays State University is the region’s leading forward-thinking, entrepreneurial university that values social, civic and professional engagement. We attract goal-oriented students with a strong work ethic who want to live and learn in a caring community.

From the beginning of their college experience, our students are actively engaged in an exceptional depth of core learning opportunities, both inside and outside the classroom. We provide extraordinary one-to-one attention and support. Our faculty are outstanding teachers who motivate students to think globally, discover their potential and develop their unique talents. We expect our faculty, staff, students and alumni to be involved and engaged in their professions and communities.

Our graduates gain confidence, a deep appreciation of knowledge and the professional skills that give them an advantage in their careers, now and for a lifetime.

Brand Promise
Forward thinking. World ready.

  Brand Drivers

  • Learning opportunities with exceptional depth, inside and outside the classroom, from the beginning of the college experience;
  • Outstanding faculty and staff who deliver exceptional attention and support;
  • An expectation of social, civic and professional engagement;
  • Partnerships and learning experiences that bring together cultures, perspectives and thinking from around the world; and
  • Innovation that drives solutions.

Brand Personality

  • Visionary – forward-thinking, enterprising, entrepreneurial
  • Responsive – action-oriented, community-minded, agile, helpful
  • Hardworking – goal-oriented, down-to-business, roll-up your sleeves, resourceful
  • Genuine – caring, supportive, warm, friendly, unpretentious, honest, informal
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