Promoting FHSU - Purpose
The purpose of this manual
is to make it easier for you to effectively promote Fort
Hays State University.
Forward thinking. World ready.
In August 2009, Fort Hays State
University launched a new brand platform and a redesigned
This comprehensive online technical
manual is intended to make it easier for faculty, students,
staff, alumni, licensed vendors and friends of Fort Hays
State University to effectively promote the university
using the new brand positioning platform.
The overarching goal of the brand
platform is to apply the approved design elements and messages
to present a consistent representation of the university,
enabling the institution to speak with one voice. In other
words, all FHSU communications should include foundational
graphic elements – applied in
a similar manner system-wide – to reinforce the brand.
It is not a simple matter of
applying the graphic elements in creative or random ways.
In order to present the FHSU brand effectively, the brand
design elements must be applied diligently and consistently
so that communications reflect the university’s personality.
Need help? Contact
any of these members of the Brand Implementation Team with
your questions or to request assistance:
Kent Steward, Brand Manager, 4208, email@example.com
Mary Ridgway, Creative Director, 4521, firstname.lastname@example.org
Andy Tincknell, Video Production Specialist, 4194, email@example.com
Jennifer Robinson, Graphics and Animation Specialist, 4192,
John Allen, Director of Printing Services, 5310, firstname.lastname@example.org
Kurt Beyers, Assistant Director of University Relations,