Bachelor of Business Administration in Marketing

Marketing is one of the most important functions in the world today.  For years, businesses, consumers, and the economy have been benefiting from effective marketing.  With a marketing degree you will show employers that you have developed critical thinking and analytical skills necessary for a successful career in marketing.

Possible Careers: Product Management, Brand Management, Advertising Executive, Sales Manager, Marketing Research Consultant

The information below only highlights the course requirements for the BBA core, the Marketing major core, and Marketing and Marketing-related electives. Please refer to the FHSU course catalog for a complete description of degree requirements for the BBA in Marketing. Other required General Education classes include ECON 201 and ECON 202  (Micro-Economics and Macro-Economics), MATH 110 (College Algebra), MATH 250 (Intro to Statistics), and either MATH 331 or MATH 234 (Calculus).

To graduate with a degree in Marketing you must complete the following:
For a digital format of this degree program, please click here. 

 

Business Core - 27 Hours
Course Course Names Hrs.
ACCT 203 Principles of Accounting I 3
ACCT 204 Principles of Accounting II 3
GBUS 204 Business Law 3
MGT 301 Management Principles 3
MKT 301 Marketing Principles 3
ECFI 305 Managerial Finance 3
BCOM 301 Business Communication 3
MGT 602 Production and Operations Management 3
MGT 499 Business Policy 3
Major Core - 18 Hours
Course Course Name Hrs.
MGT 101 Introduction to Business 3
MKT 405 Marketing Strategy 3
MKT 601 Consumer Behavior 3
MKT 604 Marketing Research 3
MKT 606 International Marketing 3
MKT 609 Strategic Electronic Marketing 3
Marketing Electives -  12 Hours
Course Course Name Hrs.
MKT 302 Strategic Selling 3
MKT 403 Retail Management 3
MKT 603 Customer Service & Relationship Management 3
MKT 608 Database Marketing 3
MGT 621 Tourism & Hospitality Marketing 3
GBUS 673 Problems: Supply Chain Management 3
GBUS 677 Internship 3
 
Marketing-Related Electives - 6 Hours
Course Course Name Hrs.
BCOM 400 Global Business Communication 3
MGT 403 Business, Society, Ethics 3
MGT 407 Project/Program Management 3
MGT 604 Management of Small Business 3
MGT 605 Entrepreneurship 3
MGT 606 International Business 3
LDRS 300 Introduction to Leadership Concepts 3
LDRS 302 Intro to Leadership Behavior 3
LDRS 310 Field Work in Leadership Studies 3
COMM 347 Advertising 3
COMM 348 Public Relations 3
COMM 414 Business and Professional Speaking 3
COMM 601 Persuasion 3