Dr. Mary Martin
Associate Professor of Marketing
Office: McCartney Hall 315
Office Phone: 785-628-5877
Ph.D. University of Nebraska-Lincoln, 1995
M.B.A. Fort Hays State University, 1991
B.S. Advertising, Kansas State University, 1988
Strategic Electronic Marketing
Effects of Advertising on Children
Innovative Teaching Strategies
Martin, Mary C., and Henry Schwaller, IV (2006), "Assessing Student Entrepreneurial Capacity: Implications for Rural Communities and Higher Education," Journal of Business and Leadership: Research, Practice, and Teaching, forthcoming.
Carpano, Claudio, Michael J. Martin, Mary C. Marting, and Hermann Achidi Ndofor (2005), "Performance Implications of Customer Relationship Management Strategy and Market Orientation Organizational Capabilities," Journal of Business and Leadership: Research, Practice, and Teaching, 1 (1), 141-150.
Martin, Mary C., David A. Bradbard, and Cara Okleshen Peters (2005), "Customer Decision Support Systems: Online Tools for Consumer Decision Making," Journal of E-Business, 5 (1/June).
Martin, Mary C. and Cara Okleshen Peters (2005), "Exploring Adolescent Girls' Identification of Beauty Types through Consumer Collages," Journal of Fashion Marketing and Management, 9 (4), 391-406.
Peters, Cara Okleshen, David A. Bradbard and Mary C. Martin (2005), "Customer Decision Support Systems: Resources for Student Decision Making," The Journal of Educators Online, 2 (2/July).
Martin, Michael J. and Mary C. Martin (2005). "Contingency Theory and the University Organization: Setting the Stage for Continuous Quality Improvement," 2005 Southwest Business Symposium, Edmond, OK.
Dr. Martin is an Associate Professor of Marketing at FHSU. She teaches Marketing Principles, Consumer Behavior, Marketing Management, Seminar in E-Business, Strategic Electronic Marketing, and Database Marketing. Prior to joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars. Prior to that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed Web-driven and traditional marketing strategies, including Web site promotion, design, construction, and maintenance. Dr. Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte (UNC Charlotte) and Winthrop University. Her research interests include e-business, the effects of advertising on children, and innovative teaching strategies. Dr. Martin has published her research in such journals as the Journal of Public Policy & Marketing, The Journal of Advertising, Psychology and Marketing, Journal of E-Business, Journal of Fashion Marketing and Management, Journal of Business and Leadership: Research, Practice, and Teaching, The Journal of Educators Online, Southwestern Business Administration Journal, and Research in Consumer Behavior.