Social Networking Management

Last Updated: November, 2014

On-line communities exist everywhere, globally. Social networking has become a significant and vital part of businesses and organizations from major corporations like Microsoft and Ford to the local coffee shop and veterinary hospital. Now, companies employ social media managers in their marketing and advertising departments to engage in effective communication strategies and to leverage targeted marketing. Social Networking Management, recognized as one of the top ten jobs that did not exist ten years ago, prepares graduates to use social media as effective communicators in fields like business, education, politics and non-profit organizations.
Additional Admissions Requirements:
Applicants must write a personal statement discussing their experiences, goals, and aspirations as a Social Media Management professional.  A minimum 2.75 GPA on the last 60 hours of undergraduate credit hours must be earned. 
Learner Outcomes:
Achievement Level Descriptors:

  • A mastering level of knowledge expected of a Social Networking Manager.
  • A mastering ability to employ writing and rhetorical strategies to a discipline-defined range of professional documents.  
  • A mastering ability to assess the quality of and edit professional documents.
  • A mastering understanding and use of technology to develop, create, exchange, edit and re-exchange professional documents.

Performance Level Descriptors

  • Identify a broad series of strategies for effective professional and rhetorical communication
  • Research and identify effective and appropriate social  and professional practices and protocol
  • Assess and identify audience for effective professional and workplace communication
  • Engage in professional conversational skills like the following: Negotiation, Meeting and Group Interaction, Product Presentation, Meeting and Greeting, and Wireless & Digitized Communication  
  • Edit one's own and others' written and digitized communication within the workplace  
  • Use writing guides and handbooks to edit documents according to the rules and formats of standardized methods-such as MLA, APA, Chicago.   
  • Engage in the use of digital and technical devices and tools for effective rhetorical communication


    MLS Core: 10 Credit Hours Required

  • IDS 801 Introduction to Graduate Liberal Studies (1 Credit Hour)
  • IDS 802 Ways of Knowing in Comparative Perspective (3 Credit Hours)
  • IDS 803 Origins and Implications of the Knowledge Society      (3 Credit Hours)
  • IDS 804 Information Literacy (3 Credit Hours)
  • Concentration: 18 Credit Hours Required

  • GLE 604 Advanced Business English
  • GLE 680 Social Networking Management
    Electives: (choose any 12 hours from this list)

    GBUS 802 Management and Marketing Concepts
    GLE 660 e-Learning Professional
    INT 650 Interactive Systems Design
    MGT 622 Service and Operations Management
    MKT 609 Strategic Electronic Marketing
    BCOM 601 Managerial Communication
    BCOM 680 Corporate Communication
    COMM 606 Conflict Management through Communication
    GLE 610 Topics in Contemporary Assessment
    LDRS 800 Organizational Leadership
    MGT 605 Entrepreneurship
    MGT 611 Human Resource Management
    MKT 603 Customer Service and Relationship Management

  • IDS 820 Projects in Liberal/Professional Studies (3 Credit Hours)

              TOTAL: 31 Credit Hours

Program Advisor/Contact:
Dr. Dan Kulmala, Chair, Department of Modern Languages

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