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Virtual College
Hammond Hall 201
600 Park Street 
Hays, KS 67601 
Phone: 785-628-4291 
Toll Free: 800-628-FHSU 
Fax: 785-628-4037
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Certificate in Marketing

Because the success of an organization depends upon the effectiveness of its marketing program, a 12-hour Marketing certificate is a perfect complement to virtually any program of study. Marketing as a career has experienced growth in all business sectors. All businesses, domestic and international, are involved in marketing, which offers career opportunities in selling, advertising, wholesaling, retailing, business-to-business marketing, international marketing, marketing research, public relations, governmental marketing and much more. The marketing certificate can be customized to meet the needs of any sector.

All courses applied toward the certificate must be taken for credit.

Courses cannot be counted toward more than one certificate; students are designated as "certificate students" when they declare an intent to complete a certificate plan (e.g., Management) and a university application; upon completion of certificate requirements, the program director will authorize the issuance of a printed certificate.

Required Courses:

  • MKT 301 Marketing Principles (3 Credit Hours)
  • Choose three of the following courses:

  • MKT 302 Strategic Selling (3 Credit Hours)
  • MKT 400 Internship
  • MKT 402 Sales Management (3 Credit Hours)
  • MKT 403 Retail Management (3 Credit Hours)
  • MKT 601 Customer Behavior (3 Credit Hours)
  • MKT 602 Integrated Marketing Communication (3 Credit Hours)
  • MKT 603 Customer Service and Relationship Management (3 Credit Hours)
  • MKT 604 Marketing Research (3 Credit Hours)
  • MKT 606 International Marketing (3 Credit Hours)
  • MKT 607 Business-to-Business Marketing (3 Credit Hours)
  • MKT 608 Database Marketing (3 Credit Hours)
  • MKT 609 Strategic Electronic Marketing (3 Credit Hours)
  • MKT 610 Social Media Marketing (3 Credit Hours)
  • MKT 611 Social media Marketing Content and Analysis (3 Credit Hours)


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