Faculty and Unclassified Staff Handbook
Chapter 8 -- Public Affairs

University Relations and Marketing

The Office of University Relations and Marketing consolidates public relations, marketing and advertising for the University. The office disseminates news releases, provides photographic services, creates various publications and provides graphic design assistance, oversees branding, manages the University website, coordinates social media, and assists with special events.

All news concerning the University -- faculty, students, and staff -- should be released through the News Bureau of University Relations and Marketing. The professional staff will assist in preparing news releases, suggest the use of photography, and disseminate the news release to both print and electronic media as quickly and as widely as possible. There is no charge for this service.

Requests for photography should be made through University Relations and Marketing.

University Relations and Marketing is the home for many campus publications, including the Alumni Association's FHSU Magazine, Tiger Weekly, For Parents Only, the student Viewbook, and the Hispanic Viewbook. Professional staff provide design and proofreading services free of charge.

All University brochures, all uses of the University brand and all University advertising must be approved by University Relations and Marketing.

The convergent student media organization, Tiger Media Network, is not part of University Relations and Marketing.

University Relations and Marketing also provides adjunct services for faculty and organizations. Name tags and welcome packets may be obtained free from University Relations and Marketing. Informational literature for welcome packets is available at no cost. Call the office several days in advance of the program and let the professional staff help prepare packets. File folders for welcome packets must be ordered from the campus warehouse. There will be a charge for the folders.

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