Certificate in Arts Entrepreneurship (with a B.A. Degree)

Hours: 12 On-Campus Online

About

Fort Hays State University instructors designed the Certificate in Arts Entrepreneurship (with a B.A. Degree) for students pursuing a B.A. in Art (Studio Art) or B.A. in Art (Art History). This certificate complements existing degree programs by offering a strong foundation in business principles, marketing strategies, leadership development, and entrepreneurship skills. Students will acquire the necessary competencies to succeed in art and design-related business ventures, including gallery and studio management, freelance artistry, and business ownership. This certificate prepares students to confidently navigate and excel in the business aspects of the creative arts sector

The Certificate in Arts Entrepreneurship (with a B.A. Degree) curriculum includes 12 credit hours, covering leadership and team dynamics, marketing principles, an introduction to entrepreneurship, and elective courses from diverse categories. These electives range from opportunity development and creativity to integrated marketing strategies and professional development.

Why pursue a Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University?

Pursuing a Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University offers a unique blend of creative and business education tailored to the needs of aspiring art professionals. The certificate stands out by providing flexible course options, allowing students to tailor their learning experiences to match their career goals. With a focus on leadership, marketing, and entrepreneurship, students are well-equipped to navigate the dynamic and competitive fields of art and design.

Fort Hays State University’s curriculum goes beyond traditional art and design programs. Students understand the art industry holistically by integrating practical skills with theoretical knowledge. The certificate’s flexibility, offering on-campus and online courses, accommodates diverse learning preferences and schedules.

Who is this program for?

The Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University is for students pursuing a B.A. in Art (Studio Art) or B.A. in Art (Art History). It is ideal for individuals who aspire to integrate business acumen with their artistic talents to pursue successful careers in the art and design industry.

Aspiring gallery managers
Future studio managers
Freelance artists
Prospective art business owners
Art marketing professionals
Leaders in creative industries

Learning Outcomes

The Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University aims to equip students with a comprehensive skill set that merges artistic creativity with business acumen. Instructors design the certificate’s learning outcomes to prepare students for success in various art-related careers by fostering critical skills and knowledge essential for navigating the art industry. Students will develop a solid foundation in business principles, marketing strategies, leadership abilities, and entrepreneurship techniques, ensuring they are well-prepared to excel in their professional endeavors.

Understand Business Principles

Students will gain a robust understanding of fundamental business concepts, including finance, budgeting, and business planning. That knowledge is essential for managing art-related ventures effectively. The curriculum covers financial management, cost analysis, and strategic planning, ensuring students can make informed decisions and maintain financial stability in their professional pursuits.

Develop Marketing Skills

Students will learn to create and implement effective marketing strategies tailored to the art sector. It includes digital marketing, branding, and promotion techniques crucial for attracting and engaging audiences. Courses in integrated marketing strategies and strategic electronic marketing allow students to develop comprehensive marketing plans that drive visibility and growth for their art businesses.

Enhance Leadership Abilities

Leadership and management skills are critical for overseeing art-related ventures such as galleries and studios. Students will develop these abilities through coursework in leadership and team dynamics, fieldwork in leadership studies, and community engagement projects. The certificate emphasizes project management, team leadership, and organizational skills, preparing students to lead and inspire in various professional settings.

Master Entrepreneurship

Entrepreneurship competency is a core focus of the certificate, providing students with the skills needed to start and sustain art and design businesses. Courses in opportunity development and creativity and an introduction to entrepreneurship teach students how to recognize business opportunities, manage risks, and innovate within the art industry.

Real-World Applications

The Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University prepares students for real-world applications by offering a curriculum that blends creative skills with essential business knowledge. Students learn to develop marketing strategies, manage art-related ventures, and understand the financial aspects of running an art business. These skills are crucial for gallery management, studio management, and freelance artistry careers.

Additionally, the Certificate in Arts Entrepreneurship (with a B.A. Degree) program includes opportunities for collaborative projects and capstone experiences, allowing students to apply what they have learned in real-world scenarios. These projects often involve creating business plans, launching art initiatives, or developing marketing strategies for arts organizations.

Stay Ahead of the Curve

Fort Hays State University ensures that students in the Certificate in Arts Entrepreneurship (with a B.A. Degree) stay ahead of the curve by integrating the latest advancements and trends in the art and design industry into the curriculum. Courses are regularly updated to reflect current industry practices, and the certificate introduces students to innovative marketing strategies, digital branding, and contemporary entrepreneurship techniques.

Our certificate also emphasizes staying current with technological advancements and industry standards. It will teach students how to use the latest tools and platforms for marketing and business management, ensuring they are proficient in contemporary practices.

Hands-on Activities

The Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University offers numerous hands-on activities that provide practical experience and skill development. Students participate in real-world projects such as developing business plans, launching marketing campaigns, and managing art initiatives. These activities translate theoretical knowledge into practical skills, preparing students for professional roles in the art industry.

Additionally, the Certificate in Art Entrepreneurship (with a B.A. Degree) includes experiential learning opportunities through internships and collaborative projects with industry professionals. These experiences provide students with valuable insights into the workings of the art business and help them build a network of professional contacts. By engaging in these hands-on activities, students gain a competitive edge, making them well-prepared for successful careers in the art and design industry.

What You’ll Learn:

Business foundations
Marketing strategies
Leadership skills
Entrepreneurship techniques
Professional development
Art industry insights

How You’ll Learn:

Leadership and team dynamics
Marketing principles
Introduction to entrepreneurship
Elective courses for tailored learning
Online and on-campus options

Courses

The core curriculum of the Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University provides a comprehensive foundation in both business and art. Fundamental courses include Leadership and Team Dynamics, Marketing Principles, and Introduction to Entrepreneurship. These courses equip students with essential leadership, marketing, and business management skills crucial for success in the art industry.

Elective courses cover diverse areas such as integrated marketing strategies, professional development, opportunity development, and creativity. Variety ensures students develop a well-rounded skill set that applies to various art and design-related careers. Whether students focus on marketing, leadership, or entrepreneurship, the program provides the knowledge and practical skills needed to excel in their chosen field.

LDRS 306: Leadership and Team Dynamics

The focus of this course is on understanding structural characteristics of team design, setting the stage for team effectiveness, and developing intrapersonal and interpersonal dynamics. The course provides students a hands-on application of the leadership process in a team environment.

MKT 301: Marketing Principles

A study of the principles and practices of the marketing function. Includes a study of both consumer and industrial products, the channels through which they are distributed, the promotion and pricing procedures followed by modern business.

ART 653: Professional Development in Studio Art

Development and preparation of an artist’s portfolio for career and further education. Required of all BA and BFA Studio Art Majors.

Discover the full Certificate in Arts Entrepreneurship (with a B.A. Degree) course listing by visiting the Academic Catalog.

Career Prospects

Graduates of the Certificate in Arts Entrepreneurship (with a B.A. Degree) at Fort Hays State University are well-equipped to pursue various rewarding careers in the art and design industry. The certificate provides a strong foundation in business and entrepreneurship, combined with specialized knowledge in art and design, opening numerous career pathways for graduates. Each career option leverages the unique blend of creative and business skills developed through the certificate, ensuring it prepares graduates to succeed in a competitive market.

Gallery Manager

Graduates can take on the role of a gallery manager, overseeing the operations and management of art galleries. The skills acquired in marketing, leadership, and business management are essential for running a successful gallery and ensuring its financial viability. Gallery managers also organize events and promotions to attract visitors and buyers, enhancing the gallery's reputation and profitability.

Studio Manager

As studio managers, graduates are responsible for managing art studios and coordinating the activities of resident artists. That role includes organizing studio schedules, maintaining equipment and supplies, and facilitating collaborative projects. Studio managers also handle administrative tasks such as budgeting, marketing, and client communications. The certificate’s emphasis on leadership and organizational skills prepares graduates to effectively manage studio operations and foster a creative and productive environment for artists.

Freelance Artist

Many graduates pursue careers as freelance artists, offering their creative services on a project basis. That career path allows flexibility and independence, with the opportunity to work on diverse projects. Freelance professionals must possess strong business skills to manage their finances, market their services, and negotiate contracts. The certificate’s focus on entrepreneurship and marketing provides the necessary tools for graduates to build a successful freelance career and establish a solid client base.

Art Business Owner

Graduates with entrepreneurial ambitions can start art-related businesses, such as art studios, galleries, or online art platforms. The career involves developing a business plan, securing funding, and implementing marketing strategies to attract customers. The comprehensive business education provided by the program equips graduates with the knowledge and skills needed to launch and sustain a profitable art business. Art business owners must stay current with industry trends and continuously innovate to remain competitive.

Art Marketing Specialist

As art marketing specialists, graduates develop and implement marketing strategies for art organizations, galleries, and individual artists. The role involves creating promotional campaigns and managing social media accounts. The certificate’s integrated marketing strategies and digital branding courses prepare graduates to market art and design products effectively, enhancing visibility and driving sales. Art marketing specialists play a crucial role in connecting artists with their audiences and increasing the reach of their creative work.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,444.76* (on-campus) or $3,180.60* (online) per semester.

*Estimated cost based on 12 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

Students interested in the Certificate in Arts Entrepreneurship (with a B.A. Degree) may also explore other related programs at Fort Hays State University. These programs offer complementary skills and knowledge beneficial for a career in the arts and business.

FAQ

What are the main benefits of the Certificate in Arts Entrepreneurship (with a B.A. Degree)?

The certificate provides a unique blend of creative and business education, equipping students with essential skills for careers in the art and design industry.

Are there opportunities for hands-on learning and real-world projects?

The Certificate in Arts Entrepreneurship (with a B.A. Degree) includes numerous hands-on activities, such as developing business plans and launching marketing campaigns, to provide practical experience.

Can this Certificate in Arts Entrepreneurship (with a B.A. Degree) be pursued online?

Yes, all Certificate in Arts Entrepreneurship (with a B.A. Degree) courses are available both on-campus and online, offering flexibility to accommodate diverse learning preferences and schedules.

What career paths are available to graduates of the Certificate in Arts Entrepreneurship (with a B.A. Degree)?

Graduates can pursue careers in gallery management, studio management, freelance artistry, and art business ownership.

How does the Certificate in Arts Entrepreneurship (with a B.A. Degree) integrate the latest industry trends and advancements?

The Certificate in Arts Entrepreneurship (with a B.A. Degree) curriculum is regularly updated to reflect current industry practices, and students learn innovative marketing strategies and contemporary entrepreneurship techniques.

Information about the School of Visual and Performing Arts

At FHSU’s School of Visual and Performing Arts, creativity thrives in a supportive and passionate community. Our programs in Art, Design, Music, and Theatre offer students the opportunity to develop their talents and prepare for rewarding careers in the arts. Whether you aspire to create visual masterpieces, perform on stage, or educate the next generation, our expert faculty provides hands-on learning experiences that inspire and challenge you.

With access to state-of-the-art facilities and personalized mentorship, you’ll gain the skills and confidence needed to excel in your chosen field. From local exhibitions and major performances to internships and professional development opportunities, our programs equip you with the tools to make your mark in the world of visual and performing arts.

Student Organizations

While earning your degree is your primary goal, college offers much more than just attending classes. Get involved in extracurricular activities that help you develop leadership skills, learn more about your chosen career, and make a difference in your community.

American Institute of Graphic Artists (AIGA): Connect with industry professionals and fellow graphic design students, attend conferences, and expand your network.
Arts for Social Change: Use art as a catalyst for positive social change through lectures, workshops, and public events.
Ceramica Clay Club (CCC): Participate in ceramic workshops, art events, and interdisciplinary projects that spread art into the community.
FHSU Theater: Dive into acting, writing, and directing through performances and peer education programs.
Fe Sculpture Club: Explore metalworking and host art events both on campus and in the community.
Interior Design Student Organization (IDSA): Prepare for a career in interior design through networking, field trips, and professional development.
Creative Arts Society (CAS): Enhance diversity and culture through guest-artist lectures, workshops, and community art projects.
Collaborative Art Project (CAP): The Collaborative Art Project is a collaboration between Amy Schmierbach, professor of art at Fort Hays State University, students of FHSU, and Developmental Services of Northwest Kansas. Schmierbach and students are providing workshops to the DSNWK individuals to provide structured art experiences centered around weaving, drawing, and photography. The goal of this project is to expand the arts in the Hays community to help reach more individuals, specifically creating more opportunities in the arts.
Art Eaters Art History Club: The Art Eaters Art History Club is a community dedicated to fostering a deep appreciation and understanding of art across cultures and throughout history. Open to all, regardless of expertise, the club provides opportunities for members to explore art movements, artists, and forms through lectures, gallery visits, workshops, and discussions. With a mission to inspire creativity, critical thinking, and a lifelong love of the arts, the club also connects members with key figures in the art world and helps develop valuable skills like curation. Through collaboration and dialogue, we cultivate a deeper understanding of art’s cultural significance.
Tiger Marching Band: This group is open to all students who enjoy marching band and want to be a part of the Tiger Marching Band tradition.
Pep Band: The FHSU pep band provides musical entertainment for FHSU Basketball games. Open to all students.
Collegiate National Association for Music Education (CNAfME): This student organization is dedicated to developing music education professionals, including workshops, training, field experiences, and annual participation in the Kansas Music Educators Association state conference in Wichita.
Student National Association of Teachers of Singing (S-NATS): Vocalists participate in workshops, trainings, and attendance at the regional NATS workshop and competition each fall.
Music Theatre: Participate in a fully-realized stage production produced each year, from a stage role to back-stage positions and technical support.

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