Certificate in Business Development and Sales

Certificate

Hours: 12 On-Campus Online

About

The Certificate in Business Development and Sales at Fort Hays State University prepares students to strategize, execute, and manage growth initiatives in business-to-business (B2B) environments. This 12-credit-hour certificate provides expertise in strategic selling, sales management, and service technology.

The curriculum consists of four courses covering key topics such as the sales process, B2B selling technologies, and strategic sales techniques. Students benefit from flexible learning options, with the choice of completing courses online or on campus.

Why pursue a Certificate in Business Development and Sales at Fort Hays State University?

Choosing the Certificate in Business Development and Sales at FHSU provides students with access to a flexible, industry-focused curriculum.

Experiential learning is central to the certificate, allowing students to apply theoretical concepts in practical, real-world settings. With a strong emphasis on current industry practices and relevant course content, the certificate prepares students to meet the demands of today’s competitive business environment.

Who is this program for?

This certificate is well-suited for a diverse range of individuals, whether they are starting their careers or seeking advancement in business development and sales. It is especially beneficial for professionals looking to enhance their skills or earn additional credentials to support career growth:

Aspiring business development managers
Current sales professionals seeking advancement
Individuals interested in retail management
Entrepreneurs focused on growing their businesses
Customer relationship specialists aiming to enhance their skills

Learning Outcomes

The Certificate in Business Development and Sales provides a strong foundation in strategic selling, sales management, and business-to-business marketing, preparing students to address the challenges of today’s business environment. The curriculum blends theoretical knowledge with practical application, offering hands-on experience through real-world scenarios.

Master Sales and Business Development Techniques

Students gain in-depth knowledge in strategic selling, sales management, and retail operations. They learn to develop and implement effective sales strategies, lead sales teams, and manage retail operations efficiently.

Apply Knowledge in Real-World Scenarios

This certificate emphasizes experiential learning, enabling students to apply theoretical knowledge in practical settings. Through simulations, role-plays, and company visits, students gain valuable hands-on experience that prepares them for real-world business challenges.

Utilize Cutting-Edge Sales Technologies

Students receive training in the latest tools and technologies used in business-to-business sales, including customer relationship management (CRM) software and data-driven sales techniques. Mastery of these technologies enables students to optimize sales processes and strengthen customer relationships.

Achieve Professional Certifications

This certificate includes professional certifications that are highly valued by employers in business development and sales. These credentials demonstrate participants’ expertise and commitment to their field, enhancing their competitiveness in the job market.

Real-World Applications

The certificate prepares students to succeed in real-world business environments by equipping them with the tools and knowledge needed to drive growth and manage sales operations. The curriculum covers key areas of business development, including strategic selling, sales management, and business-to-business marketing.

Beyond classroom instruction, the certificate offers valuable experiential learning opportunities through simulations, role-plays, and company visits. These activities allow students to apply their skills in practical settings while gaining insight into the daily operations of successful businesses.

Stay Ahead of the Curve

The Certificate in Business Development and Sales incorporates the latest advancements and trends in the field, ensuring students remain competitive in today’s evolving business landscape. The certificate introduces modern tools and techniques, including customer relationship management (CRM) software and data-driven sales strategies.

In addition, the curriculum emphasizes the importance of staying current with industry developments. By covering topics such as digital sales platforms and innovative retail management practices, students gain the knowledge and adaptability needed to thrive in a rapidly changing business environment.

Hands-on Activities

FHSU’s Certificate in Business Development and Sales emphasizes hands-on learning to prepare students for real-world career challenges. The certificate incorporates experiential activities such as sales simulations, role-plays, and company visits.

Additionally, students benefit from guest lectures by industry professionals, offering valuable insights into current business practices and opportunities to network with potential employers.

What You’ll Learn:

Strategic sales and management skills
Customer relationship management
Business-to-business sales techniques
Retail management fundamentals
Sales process technologies

How You’ll Learn:

Flexible online and on-campus courses
Experiential simulations and company visits
Practical role-play activities
Industry-experienced professors
Cutting-edge course materials

Courses

The certificate consists of four courses that cover key topics essential for success, including sales strategy, customer relationship management, and retail operations. Each course combines theoretical foundations with practical application, enabling students to apply their knowledge in real-world business settings.

MKT 301: Marketing Principles

This course explores key principles and practices of marketing, including the marketing of consumer and industrial products. Topics include distribution channels, promotional strategies, and pricing methods used in modern business.

MKT 302: Strategic Selling

This course covers the principles and practices of selling, including sales communication, strategic planning, and effective implementation and control for successful sales.

MKT 402: Sales Management

This course focuses on sales management responsibilities, including relationships with company operations and the sales force, setting sales quotas and budgets, and strategies for salesperson compensation and motivation.

MKT 607: Business-To-Business Marketing

This course focuses on business-to-business marketing (B2B), emphasizing the exchange process between producers and organizational buyers. It examines the flow of goods and services that are used in the production of other products or that support business operations. Students will gain insights into how B2B markets function and how value is created and delivered in organizational buying relationships.

Discover the full Certificate in Business Development and Sales course listing by visiting the Academic Catalog.

Career Prospects

Students who complete this certificate are well-prepared for career opportunities across a variety of industries. Students are equipped with the skills and knowledge needed to excel in roles that demand strategic thinking, sales expertise, and strong customer relationship management.

Business Development Manager

Business development managers identify growth opportunities, build client relationships, and drive company expansion. The role requires strategic thinking, negotiation skills, and team leadership.

Sales Representative

A sales representative applies their skills in direct client interactions to promote and sell products or services. Sales representatives must understand customer needs and present solutions that align with those needs.

Retail Buyer

Retail buyers and professionals are responsible for selecting and purchasing products for retail stores. Their decisions directly influence product availability and customer satisfaction.

Customer Relationship Specialist

Customer relationship specialists manage and nurture client relationships, ensuring customers remain satisfied and loyal to the company. Specialists in this field must possess strong communication skills and a deep understanding of customer needs.

Sales Manager

Sales managers lead a sales team, set sales targets, and develop strategies to achieve them. Sales managers are also responsible for training and mentoring sales staff and ensuring the team meets its goals.

The Best Value in Higher Education Anywhere

Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,444.76* (on-campus) or $3,180.60* (online) per semester.

*Estimated cost based on 12 credit hours at the Undergrad resident/regional tuition rate ($203.73/credit hour) for on-campus courses, or the FHSU Online Undergrad tuition rate (265.05/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.

Ready for the next step?

Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.

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Related Programs

Fort Hays State University offers related programs that complement the Certificate in Business Development and Sales, allowing students to further develop skills in marketing, digital sales, and customer relationship management.

FAQ

Can I take all courses for the Certificate in Business Development and Sales in one semester?

The certificate can be completed in one semester, depending on course availability and the selected classes. Most students complete the program within one academic year to accommodate their schedules.

Are there any prerequisites for enrolling in this certificate?

While there are no strict prerequisites, students should have a foundational understanding of marketing or business principles. Previous coursework or experience in these areas is beneficial.

Is this certificate available to students still needing to be enrolled at FHSU?

No, students must enroll at Fort Hays State University to pursue the Certificate in Business Development and Sales. This ensures students can access FHSU’s resources and support systems.

What professional certifications are included in the Certificate in Business Development and Sales?

Our certificate integrates several professional business development and sales certifications, which employers recognize and enhance your employability. Specific certifications vary based on course selection.

How does the certificate enhance my career prospects?

The Certificate in Business Development and Sales provides specialized knowledge and practical skills, making students more competitive in the job market. The inclusion of professional certifications further boosts employability and career advancement opportunities.

Information about the Department of Applied Business Studies

The Department of Applied Business Studies at FHSU is committed to preparing you for a successful career in business by aligning your goals and abilities with the needs of the world. Whether you choose to study on-campus or online, our degree programs provide you with practical business insights, real-world case studies, and future-forward decision-making skills that are crucial in an ever-evolving field.

Our programs cover a broad spectrum of business disciplines, including business education, marketing, and tourism and hospitality management. Our immersive curriculum, taught by faculty who stay current with industry trends, will help you gain the knowledge and experience needed to thrive in various sectors, from small-town businesses to global corporations. Our graduates are highly sought after in the job market, and we take pride in our high placement rates and the success of our alumni.

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